The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.
Auto Parts PPC Tips

Auto Parts Pay-Per-Click Advertising – Tips and Best Practices

PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:

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Selling Auto Parts on eBay

The Best Selling Auto Parts on eBay

Selling auto parts on eBay can be a good way to increase revenue. Provided you play by eBay’s rules (sell only what you have, respond to feedback, list products with lots of data and unique photos), an eBay store can help established retailers push a few more parts out the door each month. For start-up… Read More

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Idle parts inventory problems can be solved.

Identifying An Idle Parts Inventory Problem – And Solving It

If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you may have an idle parts inventory problem. Idle inventory steals both shelf space and money from your parts department, reducing your rate of return. The… Read More

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value-video-viewer

How Much Is A Single Video View Really Worth?

Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re… Read More

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free-shipping-killing-profits

Is Free Shipping Killing Your Profits? You’re Not Alone

Free shipping is a tremendous challenge for ecommerce retailers, particularly in auto parts. Consumers expect shipping to be free when ordering online, and will often leave a website that doesn’t offer it. But shipping costs are substantial, particularly for auto parts and accessories (which tend to be heavy and/or bulky). It’s a catch-22: Offer free… Read More

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Best ecommerce system for auto parts and accessories

The Best Ecommerce Platform For Auto Parts

There are lots of ecommerce systems for auto parts (more than a dozen, in fact – see this list for all of them). All of these systems have the same basic set of features, which makes it hard to choose between them. However, the best ecommerce platforms for auto parts do four things well:

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Online video ROI

What’s The Value Of An Online Video? Metrics and ROI

One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big investments in online video. But what’s the ROI of these videos? Are these videos a good use of resources? Do they generate sales? In this article,… Read More

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Email Problems

Common Email Problems In Ecommerce – And How To Solve Them

In the 10 years (or so) Spork has been in business, email issues have been surprisingly common among our clients. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email reliability issues (email doesn’t always work), email storage problems (not enough storage), email organization,… Read More

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