The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.
Brand Monitoring Important - Marketing

Why Brand Name Monitoring Is So Important – And How To Do It

Monitoring mentions of your company’s brand name is one of the “little things” that can make a big difference. The benefits of brand name monitoring are considerable: You can diffuse upset customers before they go on an “Internet review rampage” You can leverage recent press mentions You can gain insights into your branding With an… Read More

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How To Shoot Your Own Ecommerce Product Photos

Compelling product descriptions are a best practice for ecommerce (as we’ve written about before), but a great written description is not enough to sell a part or accessory. If you want your site to grow, you need high quality photos of your products. The good news: It’s easy to produce good quality product photos, even… Read More

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Auto Parts SEO Myths

The 2 Types of Auto Parts SEO Myths

As an online marketing agency, search engine optimization (SEO) is one of our core skills. We wouldn’t be successful if we didn’t understand how search engines work, and what it takes to reach the top of Google (and Bing) rankings. But this isn’t to say that we know everything there is to know about SEO. The… Read More

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Cheap Video Production Tools

Professional video production can chew up a lot of resources. A professional camera operator works for $500+ a day. A professional video editor can charge more than $100 an hour. Actors will usually want hundreds or thousands of dollars to appear in a video, and a producer to quarterback the whole operation can cost just… Read More

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Jim Sinclair interview about Channel Spyder

Channel Spyder, A Business Automation Tool

An Interview With Parts Industry Insider, Jim Sinclair This is the second post in Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts ecommerce. Today, we’re speaking with Jim Sinclair, founder of Channel Spyder. Jim started as a small retailer looking to compete on eBay and Amazon. His… Read More

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Interview with Jared Psak, industry insider auto parts

Wise Auto Data, Perfecting Auto Parts Catalogs

An Interview With Parts Industry Insider, Jared Psak Spork Marketing has begun an interview series to offer our readers even more insights into the auto parts industry. For our first interview, we’re speaking with Jared Psak, founder of Wise Auto Data. Jared has more than 15 years of diverse experience working exclusively in the aftermarket… Read More

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How Online Video Can Boost Website Engagement

Online Video and Website Engagement

Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct correlation between landing page engagement and conversion rates. If you can make your landing pages more engaging, your conversion rates are going to go up…. Read More

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Auto Parts Website Design – 3 Best Practices

Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally… Read More

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Video ROI

How To Track Part Sales Back To An Online Video

A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your… Read More

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