The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

Geographic Map of Website Users – Google Analytics For Beginners

One of the coolest features of Google’s free analytics system is that it can show you a geographic map of your website’s users. Geographic maps can help determine top markets, the effectiveness of offline campaigns, where to target special offers and advertisements, and more. This info is also interesting and dare we say “fun to… Read More

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3 Brilliant eCommerce Packaging Practices That Will Wow Your Customers

There’s a popular saying that goes like this: “You never get a second chance to make a first impression.” In e-commerce, first impressions mean everything. In fact, they’re powerful enough to make or break your business. Your customers expect a great first impression when they visit your website – a modern and user-friendly website is… Read More

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5 Ways To Fight Credit Card Fraud in Parts Ecommerce

Credit card fraud has always been an issue in ecommerce, but – lately – it seems to have increased. We’ve heard this from our clients, and recent news reports have mentioned this as well. So, in response to these reports, we’ve put together a comprehensive guide to preventing credit card fraud for auto parts and… Read More

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Drop-Ship Auto Parts Sales Via Amazon Just Got Harder

Selling auto parts and accessories on marketplace sites like Amazon, Jet, eBay, or can be a great way to sell a large volume of product for a small (but consistent) profit margin. It’s a tricky business to get into, but it’s definitely working for quite a few companies that drop-ship their products. However, a… Read More

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Should You Redesign Your Auto Parts Website?

Over the years, we’ve written a bit about website design and redesign. It’s a big topic that comes up over and over again, and one that business owners shouldn’t consider lightly. Website design is an investment, but when it’s done right, you can make money on that investment. Here we bring you some of the… Read More

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What Every E-Tailer Should Know About Negotiating Shipping Rates

Here’s a secret: UPS, FedEx, and US Postal Service shipping rates are not set in stone. These carriers want your business, and for larger retailers, they’re often willing to negotiate rates. In fact, negotiating shipping rates is so common that there are entire companies dedicated to doing it for you. However, if you prefer to… Read More

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List of auto parts ecommerce website providers

Auto Parts Ecommerce Website Providers – A Short List

All auto parts ecommerce website providers are different. Each of them has pros and cons. While this post doesn’t dive into the specifics of every available platform, it does: List major OEM parts website providers List major after-market part and accessory website providers Give anyone thinking about buying an auto parts ecommerce website food for thought The… Read More

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How Are You Testing Your Marketing Message?

A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product…. Read More

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