The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

What Every E-Tailer Should Know About Negotiating Shipping Rates

Here’s a secret: UPS, FedEx, and US Postal Service shipping rates are not set in stone. These carriers want your business, and for larger retailers, they’re often willing to negotiate rates. In fact, negotiating shipping rates is so common that there are entire companies dedicated to doing it for you. However, if you prefer to… Read More

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List of auto parts ecommerce website providers

Auto Parts Ecommerce Website Providers – A Short List

All auto parts ecommerce website providers are different. Each of them has pros and cons. While this post doesn’t dive into the specifics of every available platform, it does: List major OEM parts website providers List major after-market part and accessory website providers Give anyone thinking about buying an auto parts ecommerce website food for thought The… Read More

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How Are You Testing Your Marketing Message?

A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product…. Read More

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Ecommerce Shipping Supplies

Essential Shipping Supplies For Ecommerce

In the 10+ years that we’ve been consulting with ecommerce businesses, we’ve learned a fair amount about the nuts of bolts of ecommerce operations. Based on best practices shared by our clients, we’ve compiled a list of essential shipping supplies every ecommerce business needs. Whether you’re just getting your ecommerce business off the ground, or… Read More

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The Key To SEO Isn’t Technical Perfection – It’s Content

As an auto parts marketing firm that specializes in search engine optimization, we’re always following news about the search engines. From technical analysis of various patents and case studies, to more general news about algorithm updates, we’ve always got our ears on the rail. This technical information is interesting, and it’s often helpful to know this… Read More

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How Hard Is It To Rank For X? 30 Second SEO Competition Check

Wondering what it’s going to take to rank #1 on Google for “auto parts” or “Toyota Tacoma rock rails” or any other term? Short answer: It’s depends on your site, your competitor’s sites, how Google interprets the intent of the searcher, etc. But there are some quick and dirty ways to estimate difficulty, which we’re… Read More

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Website Testimonial Guidelines

Endorsements and testimonials can be powerful marketing tools, but they have to be used with care. The Federal Trade Commission (FTC) pays close attention to endorsements and testimonials they find online (especially on consumer-oriented websites). Here’s some best practices for your site’s testimonials.

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How To Grow Your Auto Parts Email Marketing List

In case you haven’t heard, email marketing is the tops. Some used to argue that social media would take it’s place, but the numbers don’t lie. According to Kissmetrics: “…email has nearly three times as many user accounts as Facebook and Twitter combined…” “every web search made on every search engine every day equals just… Read More

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