The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

Auto Parts Website Design – 3 Best Practices

Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally… Read More

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Video ROI

How To Track Part Sales Back To An Online Video

A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your… Read More

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Auto Parts Marketing Ideas 2017

Auto Parts Marketing Ideas – Get Inspired!

An ecommerce auto parts site is always competing. Keeping your store’s marketing efforts fresh and updating content is imperative in this highly competitive arena. Since it’s the beginning of the year, this is a great time to tune up your marketing plan and try something new. A Baker’s Dozen of Parts Marketing Ideas Produce an… Read More

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marketing idea sponsor a facebook contest

Auto Parts Marketing Idea – Sponsor a Facebook Contest

Facebook contests are simple, affordable, and incredibly easy to manage when you use the right tool. Here’s a quick rundown that will guide you through managing a Facebook contest, along with some advice on “closing the loop” and making sure you maximize your dollars.

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Auto Parts PPC Tips

Auto Parts Pay-Per-Click Advertising – Tips and Best Practices

PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:

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Selling Auto Parts on eBay

The Best Selling Auto Parts on eBay

Selling auto parts on eBay can be a good way to increase revenue. Provided you play by eBay’s rules (sell only what you have, respond to feedback, list products with lots of data and unique photos), an eBay store can help established retailers push a few more parts out the door each month. For start-up… Read More

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Idle parts inventory problems can be solved.

Identifying An Idle Parts Inventory Problem – And Solving It

If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you may have an idle parts inventory problem. Idle inventory steals both shelf space and money from your parts department, reducing your rate of return. The… Read More

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How Much Is A Single Video View Really Worth?

Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re… Read More

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Is Free Shipping Killing Your Profits? You’re Not Alone

Free shipping is a tremendous challenge for ecommerce retailers, particularly in auto parts. Consumers expect shipping to be free when ordering online, and will often leave a website that doesn’t offer it. But shipping costs are substantial, particularly for auto parts and accessories (which tend to be heavy and/or bulky). It’s a catch-22: Offer free… Read More

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Best ecommerce system for auto parts and accessories

The Best Ecommerce Platform For Auto Parts

There are lots of ecommerce systems for auto parts (more than a dozen, in fact – see this list for all of them). All of these systems have the same basic set of features, which makes it hard to choose between them. However, the best ecommerce platforms for auto parts do four things well:

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