The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.
value-video-viewer

How Much Is A Single Video View Really Worth?

Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re… Read More

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free-shipping-killing-profits

Is Free Shipping Killing Your Profits? You’re Not Alone

Free shipping is a tremendous challenge for ecommerce retailers, particularly in auto parts. Consumers expect shipping to be free when ordering online, and will often leave a website that doesn’t offer it. But shipping costs are substantial, particularly for auto parts and accessories (which tend to be heavy and/or bulky). It’s a catch-22: Offer free… Read More

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Best ecommerce system for auto parts and accessories

The Best Ecommerce Platform For Auto Parts

There are lots of ecommerce systems for auto parts (more than a dozen, in fact – see this list for all of them). All of these systems have the same basic set of features, which makes it hard to choose between them. However, the best ecommerce platforms for auto parts do four things well:

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Online video ROI

What’s The Value Of An Online Video? Metrics and ROI

One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big investments in online video. But what’s the ROI of these videos? Are these videos a good use of resources? Do they generate sales? In this article,… Read More

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Email Problems

Common Email Problems In Ecommerce – And How To Solve Them

In the 10 years (or so) Spork has been in business, email issues have been surprisingly common among our clients. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email reliability issues (email doesn’t always work), email storage problems (not enough storage), email organization,… Read More

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Ecommerce websites need a privacy policy

Ecommerce Websites Need A Privacy Policy

Here’s a quick tip: If you have an ecommerce website, you need a Privacy Policy page. You probably also need a ‘Terms of Service’ page too. Here’s why. It’s The Law (At Least in California) Love it or hate it, California often leads the USA in regulating business activity. Any commercial website that collects personal… Read More

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Calculating Parts Ecommerce Website ROI

Web Site ROI – Analytics

The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for learning exactly how your web site is being used by your visitors. An analytics package can tell you:

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