The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

Cheap Video Production Tools

Professional video production can chew up a lot of resources. A professional camera operator works for $500+ a day. A professional video editor can charge more than $100 an hour. Actors will usually want hundreds or thousands of dollars to appear in a video, and a producer to quarterback the whole operation can cost just… Read More

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Jim Sinclair interview about Channel Spyder

Channel Spyder, A Business Automation Tool

An Interview With Parts Industry Insider, Jim Sinclair This is the second post in Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts ecommerce. Today, we’re speaking with Jim Sinclair, founder of Channel Spyder. Jim started as a small retailer looking to compete on eBay and Amazon. His… Read More

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Interview with Jared Psak, industry insider auto parts

Wise Auto Data, Perfecting Auto Parts Catalogs

An Interview With Parts Industry Insider, Jared Psak Spork Marketing has begun an interview series to offer our readers even more insights into the auto parts industry. For our first interview, we’re speaking with Jared Psak, founder of Wise Auto Data. Jared has more than 15 years of diverse experience working exclusively in the aftermarket… Read More

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How Online Video Can Boost Website Engagement

Online Video and Website Engagement

Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct correlation between landing page engagement and conversion rates. If you can make your landing pages more engaging, your conversion rates are going to go up…. Read More

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Auto Parts Website Design – 3 Best Practices

Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally… Read More

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Video ROI

How To Track Part Sales Back To An Online Video

A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your… Read More

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Auto Parts Marketing Ideas 2017

Auto Parts Marketing Ideas – Get Inspired!

An ecommerce auto parts site is always competing. Keeping your store’s marketing efforts fresh and updating content is imperative in this highly competitive arena. Since it’s the beginning of the year, this is a great time to tune up your marketing plan and try something new. A Baker’s Dozen of Parts Marketing Ideas Produce an… Read More

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marketing idea sponsor a facebook contest

Auto Parts Marketing Idea – Sponsor a Facebook Contest

Facebook contests are simple, affordable, and incredibly easy to manage when you use the right tool. Here’s a quick rundown that will guide you through managing a Facebook contest, along with some advice on “closing the loop” and making sure you maximize your dollars.

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Auto Parts PPC Tips

Auto Parts Pay-Per-Click Advertising – Tips and Best Practices

PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:

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Selling Auto Parts on eBay

The Best Selling Auto Parts on eBay

Selling auto parts on eBay can be a good way to increase revenue. Provided you play by eBay’s rules (sell only what you have, respond to feedback, list products with lots of data and unique photos), an eBay store can help established retailers push a few more parts out the door each month. For start-up… Read More

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Idle parts inventory problems can be solved.

Identifying An Idle Parts Inventory Problem – And Solving It

If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you may have an idle parts inventory problem. Idle inventory steals both shelf space and money from your parts department, reducing your rate of return. The… Read More

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