online data protection

The Most Common Security Risks In Ecommerce, And How To Protect Your Store From Them

By Jason Lancaster

Based on our conversations with website owners over the years, the most common security risks store owners seem to fear are somewhat exotic: Hackers stealing credit card data…

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Eliminate Returns To Maximize Profits – Best Practices

By Jason Lancaster

When we talk about parts and accessories ecommerce, we’re usually focused on increasing sales to grow profits. But there’s another easy way for most parts and accessories retailers to increase…

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Is The Wholesale Sales Channel A Dead End?

By Jason Lancaster

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories business, there’s…

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Vehicle Electrification Trends – Parts And Accessories Sales

By Jason Lancaster

Vehicle electrification is underway, with 4+ million EVs on the road in the US by the end of 2021¹ and sales growing rapidly. What does it mean for parts and…

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Torqued Distribution: A WaaS™ Platform For Racing and Performance Parts – Insider Interview Series

By Jason Lancaster

CEO Tim Trampedach shared some details about his business, Torqued Distribution. In 2020, Tim launched this Warehouse as a Service (WaaS™️) offering that should help level the playing field for an…

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The Importance Of Call Tracking In Online Advertising

By Jason Lancaster

A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.

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Quick Prop 65 Guide For Online Parts and Accessories Retailers

By Jason Lancaster

If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals…

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7 Tips For Reducing Shipping Costs On Auto Parts

By Jason Lancaster

Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of…

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Online-ecommerce-collect-tax-or-not

Should Your Ecommerce Store Be Collecting Sales Tax?

By Jason Lancaster

If you’re new to selling online – or if your store has only started to grow recently – you may be wondering about sales tax. What should you collect? What…

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Organize-auto-parts-site

How To Organize An Auto Parts Ecommerce Site

By Jason Lancaster

There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search +…

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impact-of-packaging-design-in auto-parts-ecomm

Parts and Accessories Packaging Design Tips For Ecommerce

By Jason Lancaster

Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has…

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Using personalization in auto parts marketing

Personalization In Parts And Accessories Ecommerce – Pros And Cons

By Jason Lancaster

Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a…

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Coping with big changes in Google traffic

Coping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce

By Jason Lancaster

For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural)…

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