The Pros And Cons For Auto Dealers Looking To Start Selling Parts Online

By Jason Lancaster

When we talk to dealership parts managers, GMs, and owners, they often ask “Why should we sell parts online?” The conversation usually touches on a few points: Dealership…

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Quick Prop 65 Guide For Online Parts and Accessories Retailers

By Jason Lancaster

If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals…

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7 Tips For Reducing Shipping Costs On Auto Parts

By Jason Lancaster

Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of…

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Online-ecommerce-collect-tax-or-not

Should Your Ecommerce Store Be Collecting Sales Tax?

By Jason Lancaster

If you’re new to selling online – or if your store has only started to grow recently – you may be wondering about sales tax. What should you collect? What…

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Organize-auto-parts-site

How To Organize An Auto Parts Ecommerce Site

By Jason Lancaster

There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search +…

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impact-of-packaging-design-in auto-parts-ecomm

Parts and Accessories Packaging Design Tips For Ecommerce

By Jason Lancaster

Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has…

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Using personalization in auto parts marketing

Personalization In Parts And Accessories Ecommerce – Pros And Cons

By Jason Lancaster

Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a…

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Coping with big changes in Google traffic

Coping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce

By Jason Lancaster

For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural)…

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selling auto parts on marketplaces

Selling Parts On eBay, Amazon, And Other Marketplaces

By Jason Lancaster

eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and…

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How To Buy Digital Advertising Without Losing Your Shorts

By Jason Lancaster

There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot…

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Affiliate Marketing for Auto Parts Pros and Cons

Affiliate Marketing For Auto Parts Brands – Pros And Cons

By Jason Lancaster

Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the…

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Data-Driver: Auto Parts Catalog Services – Parts Insider Interview Series

By Jason Lancaster

Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is…

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cro-for-auto-parts

Conversion Rate Optimization For Auto Parts And Accessories

By Jason Lancaster

In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to…

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