I hate to admit it, but the ecommerce industry is moving away from self-hosted platforms. I hate it because – for about 20 years now – I’ve been…
New Product Launch Marketing Guide Part 6 – Awareness via Advertising
We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference.…
How To Make Google Analytics More Accurate – Use Server-Side Tracking
If your company relies on Google Analytics to measure website and advertising performance, you’ve likely noticed flaws in your data. As great as Google Analytics is, there are inherent inaccuracies…
New Product Launch Marketing Guide Part 5 – Getting Reviews
We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference.…
New Product Launch Marketing Guide Part 4 – Website Content
We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference.…
Has Google Search Peaked? Survey Shows Consumer Behavior is Changing
For the last 18 months or so, our agency has noticed a steady decline in Google organic search traffic. While the declines haven’t been disruptive from a sales standpoint (organic…
The SEMA Businesswomen’s Network Women’s Leadership Forum Is Part Of A Movement
The SEMA Businesswomen’s Network (SBN) Women’s Leadership Forum (WLF) isn’t just an event – it’s a movement. It’s a space where women in the automotive industry come together to learn, grow, and empower…
New Product Launch Marketing Guide Part 3 – Essential Content
We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference.…
New Product Launch Marketing Guide Part 2 – Messaging
We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference.…
New Product Launch Marketing Guide and How-To Part 1 – Competitive Analysis
Launching a new product is one of the biggest challenges in marketing: We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been…
Can Parts And Accessories Retailers Use Brand Names To Market Their Products?
Many auto part and accessory retailers are tempted to use a well-known brand name like “Ford” or “Brembo” in their website domain name or business name. OEMFordParts.com, for example, might…
Data Here-to-There: Simple Solutions That Connect Sellers And Distributors
Navigating auto parts e-commerce can be overwhelming, especially when managing ever-changing product data, inventory updates, and distributor relationships. Data Here-to-There has apps and tools that integrate with popular platforms like…
How Much Does A Website Redesign Cost? Is It Worth It?
Website redesign costs can vary widely depending on the scope of work, the complexity of your current site, and your goals. While many companies focus solely on the price tag,…