A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based…
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Parts Marketing Idea – Forum Sponsorship
In the world of automotive enthusiasts, online forums are immensely popular (and have been for over a decade). With their frequent niche focus and affordable advertising rates, they can be…
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The Pros And Cons Of Selling OEM Parts Online – For Dealerships
When we talk to dealership parts managers, GMs, and owners, they often ask “Why should we sell parts online?” The conversation usually touches on a few points: Dealership parts departments…
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One Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference
For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards OEM and/or…
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Auto Parts Marketing Idea – Hold Your Own Car Show
Whether you’re in the business of manufacturing auto parts, retailing parts online, or retailing parts in your local market, a car show can be an effective and affordable way to…
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Parts Ecommerce SKU Best Practices
If you run a parts ecommerce website, you’re juggling a lot of product ID data-SKUs, MPNs, ASINs, UPCs, and so on: You need a manufacturer’s part number (or brand SKU)…
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As Consumers Allocate More Dollars To Travel, Accessories Demand Softens
Since January 2022, we’ve noticed a general softening in auto accessory demand. Here are the reasons, and what it means for the rest of 2022.
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360 Payments: Payment Processing For Parts Ecommerce – Insider Interview Series
We’ve recently come to know 360 Payments, a payment processing company with a huge presence in the auto industry (primarily in automotive repair, but also in several other niches). We…
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Google Advertising For Auto Parts – 5 Oddball Tips
With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have…
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Parts And Accessories Marketing Growth Strategy – Quick And Easy
At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving…
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Eliminate Returns To Maximize Profits – Best Practices
When we talk about parts and accessories ecommerce, we’re usually focused on increasing sales to grow profits. But there’s another easy way for most parts and accessories retailers to increase…
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Is The Wholesale Sales Channel A Dead End?
The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories business, there’s…
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Vehicle Electrification Trends – Parts And Accessories Sales
Vehicle electrification is underway, with 4+ million EVs on the road in the US by the end of 2021¹ and sales growing rapidly. What does it mean for parts and…
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