Is parts wholesale sales a dead end?

Is The Wholesale Sales Channel A Dead End?

By Jason Lancaster

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories…

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Affiliate Marketing for Auto Parts Pros and Cons

Affiliate Marketing For Auto Parts Brands – Pros And Cons

By Jason Lancaster

Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the…

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Data-Driver Interview

Data-Driver: Auto Parts Catalog Services – Parts Insider Interview Series

By Jason Lancaster

Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is…

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cro-for-auto-parts

Conversion Rate Optimization For Auto Parts And Accessories

By Jason Lancaster

In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to…

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in-house-google-ads--might-be-a-gamble

Can You Manage Google Ads In-House?

By Jason Lancaster

Here’s a question we get from time to time: Why should our company hire an agency to manage ads? Why not just manage the ads in-house? Short Answer: While managing…

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Spork Studio with Jeep, camera, and lights

We Have A New Studio Because Videos and Photos Are The Future

By Jason Lancaster

For the better part of two decades, you could boil all online marketing tips, advice, and best practices down to one mantra: Content is king. And as tired as this…

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marketing your site on forums and fan pages

Marketing Your Site On Forums And Fan Pages

By Jason Lancaster

The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities.…

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Best Process for REdesigning an Ecommerce Site

Redesigning Your Ecommerce Website? Here’s The Best Practice Process

By Jason Lancaster

Website redesigns can be perilous: Redesigning an old, out-of-date site is usually really smart, but sometimes old and out-of-date sites are surprisingly effective. Redesigns typically impact organic search traffic and…

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Market performance parts with dyno tests

Performance Part And Accessory Marketing Idea – Dyno Testing

By Jason Lancaster

Does your company manufacturer performance products? Or maybe retail performance products? Either way, dyno testing is a relatively cheap and easy way to give your company a marketing boost. Consumers…

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seo-title-tags-guide

Two Minute Guide To Optimized Title Tags

By Jason Lancaster

The HTML <title> tag is an important element of on-site search engine optimization (SEO). While a good title tag isn’t going to make your page #1 on Google all by…

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speedometer to represent fast site

When It Comes To Selling Parts Online, Site Speed Is Crucial

By Jason Lancaster

Racers love the expression “speed is life.” It’s a mantra – a simple phrase that reminds every driver that going faster is the key to success. And as it turns…

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George M from Veriship

Veriship, A Shipping Expense Optimization Platform

By Jason Lancaster

Etailers know that shipping charges are complicated and confusing. Between various fees and surcharges, it’s hard to know what shipping really costs on a per order basis without a lot…

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Building An Auto Parts Ecommerce Site With BigCommerce, Shopify, or 3dcart

By Jason Lancaster

When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, but you…

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