About Spork Marketing

Learn About Spork

Meet Our Team and See What Makes Us Special

Jason Lancaster
President
The founder of Spork Marketing, Jason has been working in the auto industry since 1998. With more than 15 years of sales and marketing experience, Jason develops and guides strategy.
Taryn Eby
Director
With years of marketing and advertising experience, Taryn is an adept marketer. Taryn manages all client accounts and staff, with a focus on day-to-day operations.
Laura Dominguez
Marketing Assistant
Superbly organized and an excellent multi-tasker, Laura manages much of our social media marketing and publishing activities. Laura also works on outreach.
Emma Sadler
Web Developer
As one of Spork Marketing’s original employees, Emma knows the ins-and-outs of Spork and is the team’s lead web developer and administrator for client websites.
Vinnie Bhushan
Marketing Assistant
Diligent and detail-oriented, Vinnie oversees a variety of essential tasks. From pulling together part and accessory data to 301 redirects, Vinnie supports the entire Spork team.
Michele Doherty
Marketing Assistant
Drafting press releases and emails, Michele handles media outreach for our big content projects. She writes and edits effective website content and updates monthly newsletters.
Chiara Hoogervorst
Content Creator
Chiara is a content creating machine. She writes blog posts, ebooks, product descriptions, and more for Spork Marketing clients. As a result, she knows quite a bit about auto parts.
Zach Ferguson
PPC Specialist
Zach manages the PPC accounts here at Spork. Leveraging his analytical aptitude, he makes data driven decisions that ensure advertising efforts culminate in successful results.
Sara Lancaster
Special Projects
Sara has spent 12+ years in marketing in a variety of roles. With a knack for writing content, project management, and art direction, she supports the Spork team wherever she can.
John Vancleave
Marketing Assistant
With a varied background, John brings a multitude of skills to Spork Marketing. Whether it’s copywriting or laying out a new webpage, John helps the Spork team.
Ross Williams
Content Editor
Ross has extraordinary knowledge about cars, trucks, engines, and the auto industry at-large. He reviews all content the Spork team produces and edits for technical details.

We Only Do Auto Parts

Our focus is auto parts and accessories. We don’t do anything else. Our clients are auto part and accessory retailers and manufacturers, OEM and after-market. We’re one of the only marketing agencies in the US with this specialty.

We Love Analytics

What can we say? We’re analytics nerds. Understanding analytics is the key to improving website performance, finding new marketing opportunities, and improving efficiency. It’s cliche, but you can’t manage what you can’t measure.

We're Content Experts

Content is the key to marketing a website. Great content leads to traffic, shares, links, and top rankings on Google and Bing. Since 2006, we have published thousands of content items online, generating tens of thousands of links and shares.

Remember MySpace? We do.

Since we opened for business in late 2006, we’ve seen big changes in online marketing. We’ve witnessed the rise and fall of a few companies along the way (like MySpace). The lesson? Companies (and marketers) that don’t constantly improve will die.

How We Work:

We Earn Our Fees Every Month

At Spork, we don’t believe in requiring long-term contracts. We’re happy to contract month-to-month.

Data Drives Every Decision

Considering the analytics and measurement tools available, there’s no reason to make guesses or “gut” decisions about marketing.

We're Blue-Collar By Nature

Some marketing companies wine and dine clients – that’s not us. We all come from hard-working backgrounds, and no one at Spork stands on ceremony.

Our reports and are simple and concise. Our communications are direct and matter-of-fact. We respect your time and keep it simple.

Client Revenue is Our Mission

There’s an old business truism that’s guided Spork since our inception in 2007: “If it doesn’t make dollars, it doesn’t make sense.”

No matter what project we’re working on, no matter what our responsibility, we’re always concerned with generating revenue for our clients. That’s how we ensure our services provide value.