PPC advertising shouldn’t be done carelessly…especially in the auto industry, where competition is so fierce. For example, there’s a difference between a customer buying a replacement part and one buying an accessory. The style of advertising that works best for selling Prius accessories isn’t going to appeal to hardcore Jeep enthusiasts (and vice versa). It’s important for a PPC manager to understand that difference.
What’s more, the process that auto part and accessory consumers follow isn’t exactly “standard” in the ecommerce world. For all of these reasons (and more), successful pay-per-click advertising in the world of auto parts and accessories requires specialized knowledge.
If you’re in the business of selling auto parts and accessories online, be sure to hire a company that knows your industry.
Google and Bing often promote their PPC advertising systems as “simple” or “easy to use,” and in our opinion these systems are anything but.
Launching and optimizing a PPC ad campaign requires a deep understanding of each platform, a detailed optimization process, and sophisticated tools…not to mention experience.
At Spork, we’ve managed millions of dollars of ad spend since 2007. When you work with us, you’re getting a top-notch PPC management team.
When you invest in PPC advertising, you’re not just buying clicks. You’re also buying data.
Your AdWords or Bing AdCenter account can be a tremendous resource, as it contains information about what keywords your customers are using, what ad text and calls to action resonate best, which types of customers are more likely to buy, etc.
At Spork we never try to “own” accounts or keep our clients from using the data gathered via their PPC ads.
No discussion of pay-per-click is complete without talking about landing pages. If you plan to spend hundreds or thousands of dollars a month driving traffic to your website, you need to make sure your landing pages are effective.
In order to be effective, landing pages must be designed, tested, redesigned, tested some more, etc. etc.
At Spork, our expertise in conversion rate optimization allows us to not only optimize your PPC ad campaigns, but also to boost the performance of your website.
Landing page performance and PPC ad management go hand-in-hand.
When it comes to measuring the performance of a pay-per-click campaign, everyone understands the importance of tracking clicks and website revenue.
However, in order to run a truly optimal campaign, there’s more to track than just clicks and sales. User engagement, cart interactions, catalog requests, phone calls…the list goes on and on. We have the tools and technologies to make this tracking possible.
You can’t manage what you can’t measure. A good PPC management company tracks as much data as possible, and then uses that data to enhance performance.