online data protection

The Most Common Security Risks In Ecommerce, And How To Protect Your Store From Them

By Jason Lancaster

Based on our conversations with website owners over the years, the most common security risks store owners seem to fear are somewhat exotic: Hackers stealing credit card data…

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Fighting Fraud In Auto Parts Ecommerce

By Jason Lancaster

Fraudulent orders are expensive. Not only do you lose a part, but you also lose the cost of shipping the part. Oftentimes, the loss on a fraudulent order is so…

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International Parts Ecommerce – What You Need To Get Started

By Jason Lancaster

Most US parts and accessories companies don’t focus on international sales, but as the economy slows, we suspect that will change. Selling parts and accessories outside the US can be…

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Phone Call Best Practices For Dealership Parts Departments

By Jason Lancaster

If you’re in a dealership parts department, you’re selling parts online, and you’re wondering how you can grow sales (and get profitable) we invite you to consider the telephone! Your…

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Parts Marketing Idea – Forum Sponsorship

By Jason Lancaster

In the world of automotive enthusiasts, online forums are immensely popular (and have been for over a decade). With their frequent niche focus and affordable advertising rates, they can be…

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The Pros And Cons Of Selling OEM Parts Online – For Dealerships

By Jason Lancaster

When we talk to dealership parts managers, GMs, and owners, they often ask “Why should we sell parts online?” The conversation usually touches on a few points: Dealership parts departments…

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One Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference

By Jason Lancaster

For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards OEM and/or…

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classic car show

Auto Parts Marketing Idea – Hold Your Own Car Show

By Jason Lancaster

Whether you’re in the business of manufacturing auto parts, retailing parts online, or retailing parts in your local market, a car show can be an effective and affordable way to…

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Parts Ecommerce SKU Best Practices

By Jason Lancaster

If you run a parts ecommerce website, you’re juggling a lot of product ID data-SKUs, MPNs, ASINs, UPCs, and so on: You need a manufacturer’s part number (or brand SKU)…

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As Consumers Allocate More Dollars To Travel, Accessories Demand Softens

By Jason Lancaster

Since January 2022, we’ve noticed a general softening in auto accessory demand. Here are the reasons, and what it means for the rest of 2022.

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360 Payments: Payment Processing For Parts Ecommerce – Insider Interview Series

By Jason Lancaster

We’ve recently come to know 360 Payments, a payment processing company with a huge presence in the auto industry (primarily in automotive repair, but also in several other niches). We…

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Google Advertising For Auto Parts – 5 Oddball Tips

By Jason Lancaster

With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have…

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Parts And Accessories Marketing Growth Strategy – Quick And Easy

By Jason Lancaster

At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving…

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