Amazon Seller Scam Alert: Beware Of Account Takeovers

By Jason Lancaster

If you’re selling parts or accessories on Amazon, you need to be aware of an account takeover scam that has cost thousands of sellers massive amounts of money.…

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2023 auto parts ecommerce changes

Parts Ecommerce In 2023: What Will Change And What Will Stay The Same?

By Jason Lancaster

It’s that time of year when everyone makes predictions about the next year. In this post, we’ll tell you what we expect to change, what won’t change, and why. The…

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RYZEO: A Product Recommendation Solution For Parts Ecommerce – Insider Interview Series

By Jason Lancaster

We’ve recently spoken with an ecommerce solution leader about how personalizaton could benefit online auto and accessories sellers. We interview Russell Miller, COO of Ryzeo, who shares the company’s recommended…

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Shopify vs. BigCommerce vs. WooCommerce – Which Is Best For Parts And Accessories Ecommerce?

By Jason Lancaster

Shopify, BigCommerce, and WooCommerce all have their own claim to fame: Shopify is one of the fastest-growing ecommerce platforms in the world BigCommerce is one of the highest rated ecommerce…

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big picture on auto parts facebook instagram marketing

Auto Parts Marketing On Facebook And Instagram – A 10,000-Foot View

By Jason Lancaster

Facebook and Instagram are important marketing tools for the part and accessory industry. It’s where many enthusiasts discover new products and new brands a lot of enthusiasts learn about vehicle…

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selling parts on facebook

Basic Facebook / Instagram Strategy And Tactics For Parts Manufacturers And Retailers

By Jason Lancaster

A lot of marketers and marketing agencies advocate aggressive marketing efforts on Facebook and Instagram (well, technically “Meta” now) and tell brands and retailers to pour resources into making cool…

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online data protection

The Most Common Security Risks In Ecommerce, And How To Protect Your Store From Them

By Jason Lancaster

Based on our conversations with website owners over the years, the most common security risks store owners seem to fear are somewhat exotic: Hackers stealing credit card data by intercepting…

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Fighting Fraud In Auto Parts Ecommerce

By Jason Lancaster

Fraudulent orders are expensive. Not only do you lose a part, but you also lose the cost of shipping the part. Oftentimes, the loss on a fraudulent order is so…

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International Parts Ecommerce – What You Need To Get Started

By Jason Lancaster

Most US parts and accessories companies don’t focus on international sales, but as the economy slows, we suspect that will change. Selling parts and accessories outside the US can be…

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Phone Call Best Practices For Dealership Parts Departments

By Jason Lancaster

If you’re in a dealership parts department, you’re selling parts online, and you’re wondering how you can grow sales (and get profitable) we invite you to consider the telephone! Your…

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Parts Marketing Idea – Forum Sponsorship

By Jason Lancaster

In the world of automotive enthusiasts, online forums are immensely popular (and have been for over a decade). With their frequent niche focus and affordable advertising rates, they can be…

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The Pros And Cons Of Selling OEM Parts Online – For Dealerships

By Jason Lancaster

When we talk to dealership parts managers, GMs, and owners, they often ask “Why should we sell parts online?” The conversation usually touches on a few points: Dealership parts departments…

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One Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference

By Jason Lancaster

For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards OEM and/or…

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