A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based…
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Convermax: The Fitment Search Solution For Shopify, BigCommerce, And More
Today, we are speaking with Alex Sherbachev, Founder and CEO of Convermax, a company that offers on-site search solutions, including Year-Make-Model lookups for the auto parts industry. Removing the need…
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Understanding ACES/PIES Data Standards
We don’t say it often enough here at Spork, but if you’re in the business of selling parts and accessories online, you’re in the data business. Data – specifically catalog…
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Amazon Seller Scam Alert: Beware Of Account Takeovers
If you’re selling parts or accessories on Amazon, you need to be aware of an account takeover scam that has cost thousands of sellers massive amounts of money. The risk…
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Parts Ecommerce In 2023: What Will Change And What Will Stay The Same?
It’s that time of year when everyone makes predictions about the next year. In this post, we’ll tell you what we expect to change, what won’t change, and why. The…
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RYZEO: A Product Recommendation Solution For Parts Ecommerce – Insider Interview Series
We’ve recently spoken with an ecommerce solution leader about how personalizaton could benefit online auto and accessories sellers. We interview Russell Miller, COO of Ryzeo, who shares the company’s recommended…
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Shopify vs. BigCommerce vs. WooCommerce – Which Is Best For Parts And Accessories Ecommerce?
Shopify, BigCommerce, and WooCommerce all have their own claim to fame: Shopify is one of the fastest-growing ecommerce platforms in the world BigCommerce is one of the highest rated ecommerce…
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Auto Parts Marketing On Facebook And Instagram – A 10,000-Foot View
Facebook and Instagram are important marketing tools for the part and accessory industry. It’s where many enthusiasts discover new products and new brands a lot of enthusiasts learn about vehicle…
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Basic Facebook / Instagram Strategy And Tactics For Parts Manufacturers And Retailers
A lot of marketers and marketing agencies advocate aggressive marketing efforts on Facebook and Instagram (well, technically “Meta” now) and tell brands and retailers to pour resources into making cool…
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The Most Common Security Risks In Ecommerce, And How To Protect Your Store From Them
Based on our conversations with website owners over the years, the most common security risks store owners seem to fear are somewhat exotic: Hackers stealing credit card data by intercepting…
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Fighting Fraud In Auto Parts Ecommerce
Fraudulent orders are expensive. Not only do you lose a part, but you also lose the cost of shipping the part. Oftentimes, the loss on a fraudulent order is so…
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International Parts Ecommerce – What You Need To Get Started
Most US parts and accessories companies don’t focus on international sales, but as the economy slows, we suspect that will change. Selling parts and accessories outside the US can be…
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Phone Call Best Practices For Dealership Parts Departments
If you’re in a dealership parts department, you’re selling parts online, and you’re wondering how you can grow sales (and get profitable) we invite you to consider the telephone! Your…
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