We Have A New Studio Because Videos and Photos Are The Future
For the better part of two decades, you could boil all online marketing tips, advice, and best practices down to one mantra: Content is king. And as tired as this mantra is, it’s still absolutely correct in 2020. Content is the heart of the online experience. “Content is king,” now and forever. Content is the…
Read MoreMarketing Your Site on Forums and Fan Pages
The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities. There are also Facebook fan pages and groups devoted to specific models or vehicle interests. Below are some details about online communities that – when…
Read MoreRedesigning Your Ecommerce Website? Here’s The Best Practice Process
Website redesigns can be perilous: Redesigning an old, out-of-date site is usually really smart, but sometimes old and out-of-date sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t work well. Many companies have experienced…
Read MorePerformance Part and Accessory Marketing Idea – Dyno Testing
Does your company manufacturer performance products? Or maybe retail performance products? Either way, dyno testing is a relatively cheap and easy way to give your company a marketing boost. Consumers who are in the market for performance products are genuinely interested in seeing a dyno chart, dyno testing lends credibility to performance products, and dyno…
Read MoreTwo Minute Guide To Optimized Title Tags
The HTML <title> tag is an important element of on-site search engine optimization (SEO). While a good title tag isn’t going to make your page #1 on Google all by itself, it can help boost rankings, search traffic, and even help with sales. Title tags can also be important for social media sharing, and can…
Read MoreWhen It Comes To Selling Parts Online, Site Speed Is Crucial
Racers love the expression “speed is life.” It’s a mantra – a simple phrase that reminds every driver that going faster is the key to success. And as it turns out, speed is life in both racing and ecommerce. A volume of data from well known marketing nerds like Neil Patel, website service providers like Cloudflare,…
Read MoreVeriship, A Shipping Expense Optimization Platform
Etailers know that shipping charges are complicated and confusing. Between various fees and surcharges, it’s hard to know what shipping really costs on a per order basis without a lot of leg work. Very often, etailers just ignore the details and move on. Yet reviewing and reconciling the monthly carrier charges can be very good…
Read MoreBuilding An Auto Parts Ecommerce Site With BigCommerce, Shopify, or 3dcart
When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, but you can basically divide all auto the platforms into three categories: Platforms purpose built for OEM parts and accessories Platforms purpose built for aftermarket parts and…
Read MorePromoting Parts and Accessories On Pinterest? Why Not?
Pinterest is the site with all the recipes and crafts, right? There’s no way we could sell parts and accessories there, right? While it’s definitely true that Pinterest is a site dominated by recipes, crafts, and fashion, it’s also a massive social network that can be a decent source of website traffic and sales. As…
Read MoreHow To Build Your Own Content Operations Platform (Content Hub)
As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we generate. For a long time, we used GatherContent for this, but things changed with that tool recently and we had to either: Change all our…
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