How To Organize An Auto Parts Ecommerce Site
There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…
Read MoreParts and Accessories Packaging Design Tips For Ecommerce
Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has been designed with two primary concerns: Packaging as a sales tool – Conveying product value, helping the customer visualize product ownership, and addressing common objections.…
Read MorePersonalization In Parts And Accessories Ecommerce – Pros And Cons
Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a new concept (direct mail was using personalization decades ago), today’s version of personalized marketing is…personal.
Read MoreCoping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce
For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural) way, and that have good engagement/performance metrics (mobile friendly, low bounce rates, etc.). If your site has all of these things, you get traffic from…
Read MoreSelling Parts On eBay, Amazon, And Other Marketplaces
eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.
Read MoreHow To Buy Digital Advertising Without Losing Your Shorts
There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot open, and so on. These salespeople will often push banners in online magazines, forum sponsorships, upgrades for premium listing, and packages that combine online and…
Read MoreAffiliate Marketing For Auto Parts Brands – Pros And Cons
Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below). Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s our assessment…
Read MoreData-Driver: Auto Parts Catalog Services – Parts Insider Interview Series
Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is a service that many manufacturers need. Data-Driver works with the ACES/PIES data standard, as well as Amazon’s quasi-ACES compliant fitment data standard. Here’s our interview…
Read MoreConversion Rate Optimization For Auto Parts And Accessories
In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to offering CRO services. We’ve summarized the video below, and you can visit our CRO services page to learn more about what we do. What Is…
Read MoreCan You Manage Google Ads In-House?
Here’s a question we get from time to time: Why should our company hire an agency to manage ads? Why not just manage the ads in-house? Short Answer: While managing ads in-house is easier now than it’s ever been before, there’s still a lot of value in hiring an outside expert. Agencies like ours can…
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