Torqued Distribution: A WaaS™ Platform For Racing and Performance Parts – Insider Interview Series
CEO Tim Trampedach shared some details about his business, Torqued Distribution. In 2020, Tim launched this Warehouse as a Service (WaaS™️) offering that should help level the playing field for an upstart dealer. Connecting with eCommerce systems, such as Shopify, WooCommerce and BigCommerce, or an ERP system to the Torqued Cloud, this solution offers dealers real-time…
Read MoreThe Importance Of Call Tracking In Online Advertising
A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.
Read MoreQuick Prop 65 Guide For Online Parts and Accessories Retailers
If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos or any other chemicals found on the California Prop 65 Chemical list to notify California consumers before they make a purchase. Here’s some detailed information for retailers along with…
Read More7 Tips For Reducing Shipping Costs On Auto Parts
Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of our best tips for reducing ecommerce shipping and fulfillment costs.
Read MoreShould Your Ecommerce Store Be Collecting Sales Tax?
If you’re new to selling online – or if your store has only started to grow recently – you may be wondering about sales tax. What should you collect? What rates apply in which states? How do you collect and send money to the right entities? etc. The good news is that, if either a)…
Read MoreHow To Organize An Auto Parts Ecommerce Site
There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…
Read MoreParts and Accessories Packaging Design Tips For Ecommerce
Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has been designed with two primary concerns: Packaging as a sales tool – Conveying product value, helping the customer visualize product ownership, and addressing common objections.…
Read MorePersonalization In Parts And Accessories Ecommerce – Pros And Cons
Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a new concept (direct mail was using personalization decades ago), today’s version of personalized marketing is…personal.
Read MoreCoping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce
For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural) way, and that have good engagement/performance metrics (mobile friendly, low bounce rates, etc.). If your site has all of these things, you get traffic from…
Read MoreSelling Parts On eBay, Amazon, And Other Marketplaces
eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.
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