One Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference

By Jason Lancaster

For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards…

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classic car show

Auto Parts Marketing Idea – Hold Your Own Car Show

By Jason Lancaster

Whether you’re in the business of manufacturing auto parts, retailing parts online, or retailing parts in your local market, a car show can be an effective and affordable way to…

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Parts Ecommerce SKU Best Practices

By Jason Lancaster

If you run a parts ecommerce website, you’re juggling a lot of product ID data-SKUs, MPNs, ASINs, UPCs, and so on: You need a manufacturer’s part number (or brand SKU)…

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As Consumers Allocate More Dollars To Travel, Accessories Demand Softens

By Jason Lancaster

Since January 2022, we’ve noticed a general softening in auto accessory demand. Here are the reasons, and what it means for the rest of 2022.

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360 Payments: Payment Processing For Parts Ecommerce – Insider Interview Series

By Jason Lancaster

We’ve recently come to know 360 Payments, a payment processing company with a huge presence in the auto industry (primarily in automotive repair, but also in several other niches). We…

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Google Advertising For Auto Parts – 5 Oddball Tips

By Jason Lancaster

With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have…

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Parts And Accessories Marketing Growth Strategy – Quick And Easy

By Jason Lancaster

At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving…

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Eliminate Returns To Maximize Profits – Best Practices

By Jason Lancaster

When we talk about parts and accessories ecommerce, we’re usually focused on increasing sales to grow profits. But there’s another easy way for most parts and accessories retailers to increase…

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Is The Wholesale Sales Channel A Dead End?

By Jason Lancaster

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories business, there’s…

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Vehicle Electrification Trends – Parts And Accessories Sales

By Jason Lancaster

Vehicle electrification is underway, with 4+ million EVs on the road in the US by the end of 2021¹ and sales growing rapidly. What does it mean for parts and…

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Torqued Distribution: A WaaS™ Platform For Racing and Performance Parts – Insider Interview Series

By Jason Lancaster

CEO Tim Trampedach shared some details about his business, Torqued Distribution. In 2020, Tim launched this Warehouse as a Service (WaaS™️) offering that should help level the playing field for an…

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The Importance Of Call Tracking In Online Advertising

By Jason Lancaster

A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.

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Quick Prop 65 Guide For Online Parts and Accessories Retailers

By Jason Lancaster

If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals…

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