tips for shipping auto parts

Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of our best tips for reducing ecommerce shipping and fulfillment costs.

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Online-ecommerce-collect-tax-or-not

If you’re new to selling online – or if your store has only started to grow recently – you may be wondering about sales tax. What should you collect? What rates apply in which states? How do you collect and send money to the right entities? etc. The good news is that, if either a)…

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Organize-auto-parts-site

There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search + Categories, where the consumer filters all parts by year, make, and model before they see any categories Both options have merit, and deciding between these…

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impact-of-packaging-design-in auto-parts-ecomm

Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has been designed with two primary concerns: Packaging as a sales tool – Conveying product value, helping the customer visualize product ownership, and addressing common objections.…

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Using personalization in auto parts marketing

Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a new concept (direct mail was using personalization decades ago), today’s version of personalized marketing is…personal.

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selling auto parts on marketplaces

eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.

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There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot open, and so on. These salespeople will often push banners in online magazines, forum sponsorships, upgrades for premium listing, and packages that combine online and…

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Affiliate Marketing for Auto Parts Pros and Cons

Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below). Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s our assessment…

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Data-Driver Interview

Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is a service that many manufacturers need. Data-Driver works with the ACES/PIES data standard, as well as Amazon’s quasi-ACES compliant fitment data standard. Here’s our interview…

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