The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.
abandoned cart plan of attack

Ecommerce Abandoned Carts: A Plan of Attack

It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and then leave a website without making a purchase. In auto parts, we find cart abandonment rates range from about 60% all the way up to… Read More

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Free SEO Tip – Make Your Site Faster With Optimized Images

User experience – particularly when it comes to website speed – is critical to both conversion rate and search engine optimization (SEO). Faster websites tend to sell more parts, and they also tend to rank better. There are several ways to speed up your site, but one of the easiest ways is to follow these image optimization… Read More

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SEMA Market Reports Show That Industry Needs Better Content

If you’re in the business of selling parts and accessories, a SEMA membership is probably a worthwhile investment. Not only does membership entitle you to attend the world’s greatest car show, but it also gets you some awesome market research info like the SEMA annual report. Free for SEMA members, you can download the report… Read More

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2018 Shipping Survey For Auto Parts Ecommerce

The Spork Marketing 2018 Shipping Survey

***The shipping survey is now closed. Stay tuned for the results. Coming soon.*** Spork Marketing has launched our 2018 auto parts ecommerce survey, and we’d like your input. With this survey, we’re hoping to learn: Who the most popular carriers are in auto parts ecommerce shipping How auto parts etailers feel about the major shipping… Read More

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Ask Spork Marketing – What’s The Value Of A Link?

Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want… Read More

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