Veriship, A Shipping Expense Optimization Platform
As ecommerce retailers, you know shipping procedures, surcharges, and fees can be complex. Whether you dropship or pick, pack, and ship your own inventory, there’s a lot of moving parts within the shipping and delivery process. Reconciling the monthly carrier charges and completed deliveries can be time consuming, especially if you’re a small business without…
Read MoreBuilding An Auto Parts Ecommerce Site With BigCommerce, Shopify, or 3dcart
When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, but you can basically divide all auto the platforms into three categories: Platforms purpose built for OEM parts and accessories Platforms purpose built for aftermarket parts and…
Read MorePromoting Parts and Accessories On Pinterest? Why Not?
Pinterest is the site with all the recipes and crafts, right? There’s no way we could sell parts and accessories there, right? While it’s definitely true that Pinterest is a site dominated by recipes, crafts, and fashion, it’s also a massive social network that can be a decent source of website traffic and sales. As…
Read MoreHow To Build Your Own Content Operations Platform (Content Hub)
As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we generate. For a long time, we used GatherContent for this, but things changed with that tool recently and we had to either: Change all our…
Read MoreBad Business Reviews Are No Good. Here’s How You Fix It.
If you’ve been in business for more than a minute, you know what it’s like to receive a bad review from a customer. Maybe the review is left on Google, maybe Yelp, maybe Facebook. Wherever it is left, it never feels good. Best case, a bad review is undeserved. Worst case, it isn’t. Bad reviews…
Read MoreE-Motive’s Fully Managed Ecommerce Solutions – Parts Insider Interview Series
In today’s Parts Insider Interview, we’re talking with Karl Wellman, North American Business Development Director and Andrew Rowson, the CEO and Founder of E-Motive, a global company that specializes in omnichannel solutions for auto parts ecommerce. E-Motive Online assists auto parts businesses with multilingual, multi-marketplace setup and software integration, inventory management, data building, data management,…
Read MoreThe High Cost Of Revenue-Based Marketing Fees
There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount for a service A fee as a percentage of revenue, where the agency takes a slice of the total in exchange for services At first…
Read MoreWhy Your Auto Parts Store Should Accept AMEX
There’s a long list of companies that don’t want to accept American Express (AMEX), including a lot of auto parts and accessories etailers. AMEX charges hefty fees, their chargeback policies are skewed in the customer’s favor, and they can be difficult to work with whenever there’s a dispute. Compared to VISA and MasterCard, AMEX is…
Read MoreLow Production Quality Internet Video Can Be OK
You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis on video production quality in the marketing world, and when you call your local video production company you may find out that shooting a relatively…
Read MoreParts Insider Interview Series – Unified Commerce EBIZPLATFORM
In today’s Parts Insider Interview, we’re talking with Chris Leebelt, CEO & CIO of EBIZPLATFORM. EBIZPLATFORM is a Unified Commerce Platform for Manufacturers and Suppliers of complex products (like auto parts). It offers businesses a way to simplify the data management process and enable ecommerce with an available API that offers almost limitless capabilities.
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