The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

How Much Is A Single Video View Really Worth?

Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re… Read More

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Parts Marketing Idea – Produce Installation Videos

YouTube is incredibly popular with auto parts buyers, and the reason is simple: YouTube is the best place to find videos explaining how to complete repairs, add accessories, and even check out product reviews. Therefore, if you want to sell more parts, you want to create installation videos.

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Video SEO Basics Part 2

In Video SEO Basics Part One, we talked about the SEO benefits of adding a video to a page, where to host a video, where to share it, and how to optimize the video when it’s placed on your website. In part two, we’ll talk about the basics of optimizing a video you upload to… Read More

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Accepting PayPal On Your Auto Parts eCommerce Store

If you’re an online retailer thinking about accepting PayPal, this article is for you. We’ll talk about why accepting PayPal is a good idea, PayPal’s different products/services, and give you some tips for getting started with PayPal as a retailer.

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You Tube symbol press play

Video SEO Basics Part 1

Wondering how you can maximize the SEO value of a video you’ve created? If so, this article is for you. We’ll discuss: Why video can boost your site’s rankings Where you should host your videos online Where you should share videos to maximize their SEO value How to optimize your site for your video to… Read More

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What’s The Difference Between SEO And PPC?

Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? In the screenshot of Google search results below, all the ‘green’ stuff is advertising, and all the rest is SEO.

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Do You Need SEO, Or Do You Need A Better Website?

Every so often a potential client with a poorly converting website asks for search engine optimization (SEO) services. We want to give people what they ask for, but we know that finding a way to bring more visitors to a poorly converting website isn’t going to help. Sometimes the problem isn’t that people aren’t finding… Read More

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diagram internal links point to blog

Blogging Tip – Add Internal Links To Every Post

Blogging is one of the cornerstones of online marketing. When done correctly, a blog helps introduce consumers to your products, addresses objections consumers may have before buying, and supports consumers with installation advice, troubleshooting information, etc. A parts and accessories ecommerce site with a good blog is also likely to be ranked #1 on Google… Read More

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abandoned cart plan of attack

Ecommerce Abandoned Carts: A Plan of Attack

It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and then leave a website without making a purchase. In auto parts, we find cart abandonment rates range from about 60% all the way up to… Read More

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