If you’re thinking about starting an auto parts ecommerce business, you’re probably wondering about a lot of things. Some of the most common questions we get from people launching a business are:
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Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re… Read More
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YouTube is incredibly popular with auto parts buyers, and the reason is simple: YouTube is the best place to find videos explaining how to complete repairs, add accessories, and even check out product reviews. Therefore, if you want to sell more parts, you want to create installation videos.
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If you’re an online retailer thinking about accepting PayPal, this article is for you. We’ll talk about why accepting PayPal is a good idea, PayPal’s different products/services, and give you some tips for getting started with PayPal as a retailer.
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Wondering how you can maximize the SEO value of a video you’ve created? If so, this article is for you. We’ll discuss: Why video can boost your site’s rankings Where you should host your videos online Where you should share videos to maximize their SEO value How to optimize your site for your video to… Read More
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Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? In the screenshot of Google search results below, all the ‘green’ stuff is advertising, and all the rest is SEO.
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Every so often a potential client with a poorly converting website asks for search engine optimization (SEO) services. We want to give people what they ask for, but we know that finding a way to bring more visitors to a poorly converting website isn’t going to help. Sometimes the problem isn’t that people aren’t finding… Read More
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In news that will surprise no one, most consumers are impatient. When you’re selling parts and accessories online, it can be challenging to convince an impatient customer to wait a few days for their order. If you can’t convince a potential customer to wait for their order, they may buy offline. So, if you want… Read More
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Blogging is one of the cornerstones of online marketing. When done correctly, a blog helps introduce consumers to your products, addresses objections consumers may have before buying, and supports consumers with installation advice, troubleshooting information, etc. A parts and accessories ecommerce site with a good blog is also likely to be ranked #1 on Google… Read More
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No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you charge a restocking fee, returns are typically a net loss. So, to maximize profits and minimize hassles for you, your supplier(s), and your customers, it’s… Read More
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It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and then leave a website without making a purchase. In auto parts, we find cart abandonment rates range from about 60% all the way up to… Read More
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