No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you charge a restocking fee, returns are typically a net loss. So, to maximize profits and minimize hassles for you, your supplier(s), and your customers, it’s… Read More
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It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and then leave a website without making a purchase. In auto parts, we find cart abandonment rates range from about 60% all the way up to… Read More
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Our 2018 shipping survey is completed, and the results are below. We’ll start by explaining why we created this survey and what we hoped to learn, and then highlight some of the key takeaways from our data.
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User experience – particularly when it comes to website speed – is critical to both conversion rate and search engine optimization (SEO). Faster websites tend to sell more parts, and they also tend to rank better. There are several ways to speed up your site, but one of the easiest ways is to follow these image optimization… Read More
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If you’re in the business of selling parts and accessories, a SEMA membership is probably a worthwhile investment. Not only does membership entitle you to attend the world’s greatest car show, but it also gets you some awesome market research info like the SEMA annual report. Free for SEMA members, you can download the report… Read More
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In today’s Spork Marketing’s Parts Industry Insider Interview Series post, we’re talking with David Copp Stringer, founder and president of Insignia Group. Insignia Group consults with and teaches dealerships how to develop a successful vehicle personalization process. Here’s our interview with David.
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When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, and you can basically divide all auto the platforms into three categories: Platforms built specifically for OEM parts Platforms built for aftermarket parts General ecommerce sites that… Read More
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***The shipping survey is now closed. Stay tuned for the results. Coming soon.*** Spork Marketing has launched our 2018 auto parts ecommerce survey, and we’d like your input. With this survey, we’re hoping to learn: Who the most popular carriers are in auto parts ecommerce shipping How auto parts etailers feel about the major shipping… Read More
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Social networks are cheap internet marketing tools…as long as your time is free.
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The ecommerce playing field is ultra competitive and multi-channel inventory management absolutely can give players an edge. However, multi-channel selling and management is a big undertaking.
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Auto parts etailers are selling sought-after products, which means crooks are actively working the system to scam you for free product. While a certain amount of fraud is a cost of doing business, there are some things every etailer can do to reduce fraud.
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Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want… Read More
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