Email Marketing For Parts and Accessories Companies
Email marketing is boring...but that doesn't mean it's not important. Cart abandonment emails, sale announcements, new customer "welcome" emails, and monthly newsletters all increase loyalty and generate revenue for part and accessory companies.
- Email has an excellent ROI
- Email is one of the best ways to communicate with previous customers
- Much of email marketing can be automated
Email marketing is just as powerful as ever, and every auto parts and accessories company should be leveraging it.
Contact us to learn more.
Most Part and Accessory Companies Aren't Leveraging Email
There are several types of email campaigns that work great for parts and accessories companies:
- New product announcements (both dealer and consumer) are essential for manufacturers
- Calendar based sale email campaigns are highly effective for retailers and DTC brands
- Abandoned cart emails are vital for retailers (and should be a series)
- New customer "welcome" emails are effective for all companies
- Regular newsletters with event recaps, product info, and educational content are also effective for all companies
Emails can also be triggered on behavior - if a previous customer visits your site after being away for months, can you send them a loyalty coupon and generate a sale?
Contact us to learn more about what we can do to raise your email game.
Most retailers and brands aren't sending enough emails (or the right kinds of emails)