A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based…
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Torqued Distribution: A WaaS™ Platform For Racing and Performance Parts – Insider Interview Series
CEO Tim Trampedach shared some details about his business, Torqued Distribution. In 2020, Tim launched this Warehouse as a Service (WaaS™️) offering that should help level the playing field for an…
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The Importance Of Call Tracking In Online Advertising
A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.
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Quick Prop 65 Guide For Online Parts and Accessories Retailers
If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals…
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7 Tips For Reducing Shipping Costs On Auto Parts
Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of…
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Should Your Ecommerce Store Be Collecting Sales Tax?
If you’re new to selling online – or if your store has only started to grow recently – you may be wondering about sales tax. What should you collect? What…
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How To Organize An Auto Parts Ecommerce Site
There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search +…
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Parts and Accessories Packaging Design Tips For Ecommerce
Packaging is a key component of ecommerce success – so much so that many auto parts and accessories manufacturers should re-evaluate all of their existing packaging. For years, packaging has…
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Personalization In Parts And Accessories Ecommerce – Pros And Cons
Thanks to ever-advancing technologies and data collection tools, it’s possible to market to specific individuals in a personal way. The industry calls this “personalized marketing,” and while it’s not a…
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Coping With Dramatic Changes In Google Rankings And Traffic – Auto Parts eCommerce
For the most part, Google rankings and traffic are fairly consistent. Google likes sites with good quality content, good quality links that were obtained in a natural (or mostly natural)…
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Selling Parts On eBay, Amazon, And Other Marketplaces
eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and…
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How To Buy Digital Advertising Without Losing Your Shorts
There’s an army of advertising salespeople pushing digital advertising options. They will talk about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot…
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Affiliate Marketing For Auto Parts Brands – Pros And Cons
Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the…
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