Domain Name And Hosting FAQs

By Sara Lancaster

If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you…

Read More

360 Payments: Payment Processing For Parts Ecommerce – Insider Interview Series

By Jason Lancaster

We’ve recently come to know 360 Payments, a payment processing company with a huge presence in the auto industry (primarily in automotive repair, but also in several other niches). We…

Read More

Google Advertising For Auto Parts – 5 Oddball Tips

By Jason Lancaster

With more than a decade of experience managing Google Ads campaigns for auto part and accessories companies, we thought we’d share some of the oddball tips and tricks we have…

Read More

Parts And Accessories Marketing Growth Strategy – Quick And Easy

By Jason Lancaster

At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving…

Read More

Eliminate Returns To Maximize Profits – Best Practices

By Jason Lancaster

When we talk about parts and accessories ecommerce, we’re usually focused on increasing sales to grow profits. But there’s another easy way for most parts and accessories retailers to increase…

Read More

Is The Wholesale Sales Channel A Dead End?

By Jason Lancaster

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories business, there’s…

Read More

Vehicle Electrification Trends – Parts And Accessories Sales

By Jason Lancaster

Vehicle electrification is underway, with 4+ million EVs on the road in the US by the end of 2021¹ and sales growing rapidly. What does it mean for parts and…

Read More

Torqued Distribution: A WaaS™ Platform For Racing and Performance Parts – Insider Interview Series

By Jason Lancaster

CEO Tim Trampedach shared some details about his business, Torqued Distribution. In 2020, Tim launched this Warehouse as a Service (WaaS™️) offering that should help level the playing field for an…

Read More

The Importance Of Call Tracking In Online Advertising

By Jason Lancaster

A basic explanation of Spork Marketing’s call tracking system. Using unique tracking phone numbers is a great way to maximize ad spend.

Read More

Quick Prop 65 Guide For Online Parts and Accessories Retailers

By Jason Lancaster

If you’re an online retailer of parts or accessories, you’ve undoubtedly heard of Prop 65. Basically, it requires anyone selling products that contain lead, phthalates, asbestos, or any other chemicals…

Read More

7 Tips For Reducing Shipping Costs On Auto Parts

By Jason Lancaster

Shipping is often a ecommerce company’s greatest expense. Therefore, anything your company can do to keep shipping costs down will have a big impact on profits. Here are seven of…

Read More
Online-ecommerce-collect-tax-or-not

Should Your Ecommerce Store Be Collecting Sales Tax?

By Jason Lancaster

If you’re new to selling online – or if your store has only started to grow recently – you may be wondering about sales tax. What should you collect? What…

Read More
Organize-auto-parts-site

How To Organize An Auto Parts Ecommerce Site

By Jason Lancaster

There are two ways that most auto parts and accessories ecommerce websites are organized: Category-Based Organization, where the consumer finds parts by navigating categories, sub-categories, and sub-sub-categories Year-Make-Model Search +…

Read More