Spork is going to hit the 20 year mark this year, and we’ve seen a lot of changes in the world of online marketing (way too many to…
Promoting Part And Accessory Sales With Social Media Marketing
Contemporary social media marketing became a thing in 2006 or so when Facebook rapidly became the go-to social media network. In the two decades since, marketers have become borderline obsessed…
Multi-Brand Strategy For The Parts And Accessories Industry
As parts and accessories brands grow, inevitably the idea of launching new brands comes up. New brands can often be a good way to increase revenue, but there are risks.…
Spork’s Guide To Local SEO (And Why We Don’t Offer Local SEO Services)
Search engine optimization (SEO) is one of our agency’s areas of expertise. But there are several types of SEO, and we don’t work on all of them: Another area that…
New Tool Lets Your Customers View Your Products In 3D
We recently learned about a 3D product configuration and augmented reality tool from Protex, and we were impressed: The best part? The tool doesn’t cost as much as you probably…
Why Do Auto Parts And Accessories Ecommerce Websites Always Take Longer To Build Than Expected?
Many automotive ecommerce web development projects (perhaps most) extend beyond the due date. We know this because, as an agency specializing in parts and accessories marketing, we talk to a…
Parts eCommerce Website Review For A Popular Tuning Website (Video)
A few months ago, Spork Marketing ran a contest for a free website review. The winner was EuroSportTuning.com, and we made this video for them (and for you) to see…
Promotional Video Sample – NAPA Mechanical Water Pump
Spork Marketing offers video production services. Many of our clients ship us parts and we put something together (similar to what we did here) that showcases the part. Our office…
Should You Use AI Writing Tools In Parts Marketing? 3-Minute Video Guide.
In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your auto parts…
The Best Third-Party Review Platforms For Parts And Accessories Ecommerce
One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most of the…
Domain Name And Hosting FAQs
If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you understand how…
What’s A Good ROAS In Parts And Accessories Advertising?
Auto parts and accessories manufacturers and retailers that advertise need to understand return on ad spend (ROAS). In this three-minute video, Spork Marketing Founder Jason Lancaster quickly explains: The video…
Use A Vehicle Giveaway To Market Your Store At A Fraction Of The Cost – Shared Sweeps
Few things get consumers more excited than a life-changing giveaway. Part and accessory consumers especially get excited about a chance to win a race-prepped Porsche, a collectible modern classic, a…