Is parts wholesale sales a dead end?

Is The Wholesale Sales Channel A Dead End?

By Jason Lancaster

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories…

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Promoting Parts and Accessories On Pinterest? Why Not?

By Jason Lancaster

Pinterest is the site with all the recipes and crafts, right? There’s no way we could sell parts and accessories there, right? While it’s definitely true that Pinterest is a…

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How to build a content hub

How To Build Your Own Content Operations Platform (Content Hub)

By Jason Lancaster

As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we…

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How to fix bad reviews

Bad Business Reviews Are No Good. Here’s How You Fix It.

By Jason Lancaster

If you’ve been in business for more than a minute, you know what it’s like to receive a bad review from a customer. Maybe the review is left on Google,…

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E-Motive industry insider interview Karl Wellman

E-Motive’s Fully Managed Ecommerce Solutions – Parts Insider Interview Series

By Jason Lancaster

In today’s Parts Insider Interview, we’re talking with Karl Wellman, North American Business Development Director and Andrew Rowson, the CEO and Founder of E-Motive, a global company that specializes in…

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calculator invoice and high cost of revenue based marketing fees

The High Cost Of Revenue-Based Marketing Fees

By Jason Lancaster

There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount…

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American Express logo on computer

Why Your Auto Parts Store Should Accept AMEX

By Jason Lancaster

There’s a long list of companies that don’t want to accept American Express (AMEX), including a lot of auto parts and accessories etailers. AMEX charges hefty fees, their chargeback policies…

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low quality video on computer

Low Production Quality Internet Video Can Be OK

By Jason Lancaster

You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis…

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Chris Leebelt, CEO of EBIZPlatform

Parts Insider Interview Series – Unified Commerce EBIZPLATFORM

By Jason Lancaster

In today’s Parts Insider Interview, we’re talking with Chris Leebelt, CEO & CIO of EBIZPLATFORM. EBIZPLATFORM is a Unified Commerce Platform for Manufacturers and Suppliers of complex products (like auto…

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auto parts in basket ecomm success needs 4 things

What Do You Need to Have A Successful Auto Parts Ecommerce Website?

By Jason Lancaster

If you’re thinking about starting an auto parts ecommerce business, you’re probably wondering about a lot of things. Some of the most common questions we get from people launching a…

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How Much Is A Single Video View Really Worth?

By Jason Lancaster

Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a…

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Parts Marketing Idea – Produce Installation Videos

By Jason Lancaster

YouTube is incredibly popular with auto parts buyers, and the reason is simple: YouTube is the best place to find videos explaining how to complete repairs, add accessories, and even…

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Video SEO Basics Part 2

By Jason Lancaster

In Video SEO Basics Part One, we talked about the SEO benefits of adding a video to a page, where to host a video, where to share it, and how…

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