PPC Advertising For Parts And Accessories Companies

Parts and accessories pay-per-click advertising is ultra competitive. There are hundreds of companies buying ads, including some very big retailers.

To compete and succeed:

Ads need to be managed by an expert who knows the industry
Ad strategy has to be customized to each business
Advertisers need to use several platforms

Done correctly, pay-per-click advertising offers an excellent ROI and scales quickly.

If your ads aren't scaling and getting an excellent ROI, contact us.

Plans and Pricing

Parts and Accessories Advertising Is Different

Auto parts and accessories advertising is more complex than most consumer products:

Consumers often search for parts and accessories by type, by brand, by fitment (year, make, and model), by keyword, and/or by part number.
Many searches have industry specific terms that completely change the intent of the search

In order to succeed in parts and accessories advertising, your ad managers need industry knowledge.

Parts and Accessories

Multiple color and finish options

Require special tools and/or know-how to install

Only fit specific engine, transmission, trim, cab, or bed length

Search terms often include industry jargon

Ad managers need a lot of detailed automotive knowledge

Most Consumer Goods

Multiple color and finish options

Require no special tools or know-how

Tend to be universal or come in short range of sizes (e.g. small, medium, large, XL)

Search terms are usually pretty basic

Ad managers rarely need special product knowledge to be competent

At Spork, when we see "ls swap c10 headers" in a search term report, we know exactly what that means.

PPC Ad Management Pricing

Premier PPC

$2799 per Month

Google Performance Max with Multiple Asset Groups
Bing Shopping Ads
Google, Bing, and Facebook Remarketing Ads
Google and Bing Text Search Ads
Meta Paid Social Advertising - Unlimited Campaigns
Ongoing Promotional and Awareness Ad Video Creation
Ad Management For Amazon - Unlimited Campaigns
Ongoing Optimization
Reporting
Weekly Review
No Setup Fee
$25,000 in Managed Spend; Additional Spend Increases Fees

Get Started

STANDARD PPC

$1999 per Month

Google Performance Max with Multiple Asset Groups
Google and Facebook Remarketing Ads
Google Text Search Ads
Meta Paid Social Advertising - Campaigns
Ongoing Promotional and Awareness Ad Video Creation
Ongoing Optimization
Reporting
Monthly Review
~~$500 Setup Fee~~ Waived!
$15,000 in Managed Spend; Additional Spend Increases Fees

Get Started

Basic PPC

$1199 per Month

Google Performance Max with Single Asset Group
Google and Facebook Remarketing Ads
Ongoing Promotional Video Creation
Reporting
Ongoing Optimization
Monthly Review
~~$500 Setup Fee~~ Waived!
$5,000 in Managed Spend; Additional Spend Increases Fees

Get Started

Fees do not include click costs. To learn more about Ad management for Amazon, click here.

Included With Every Ad Management Plan

Custom tailored ad strategy
Regular meetings and full access to the Spork team
Initial ad account setup/creation
Google Merchant Center setup or audit, product feed setup*
Google Analytics audit and setup*
Facebook Pixel audit and setup*
Google Ads conversion tracking audit and setup*
Custom ad creation (text and imagery)

*If setup involves web development work - like installing a plugin to generate a feed file or to track visitors - we may have to charge a small fee to get it going.