About Spork Marketing

Learn About Spork

Meet Our Team and See What Makes Us Special

Jason Lancaster
President
The founder of Spork Marketing, Jason has been working in the auto industry since 1998. With more than 15 years of sales and marketing experience, Jason develops and guides strategy.
Taryn Eby
Director
With years of marketing and advertising experience, Taryn is an adept marketer. Taryn manages all client accounts and staff, with a focus on day-to-day operations.
Laura Dominguez
Marketing Assistant
Superbly organized and an excellent multi-tasker, Laura manages much of our social media marketing and publishing activities. Laura also works on outreach.
Justin Sadler
Web App Developer
New to the world of online marketing, Justin is a capable web developer beginning his career. Justin works as our combination developer and web administrator.
Vinnie Bhushan
Marketing Assistant
Diligent and detail-oriented, Vinnie overseas a variety of essential tasks. From pulling together part and accessory data to 301 redirects, Vinnie supports the entire Spork team.

We're Auto Industry Specialists

By focusing on the auto parts and accessories marketplace, we’ve developed relationships and processes that make it easy for us to produce results quickly. Our industry-specific experience means we hit the ground running.

We Love Analytics

Professing our love for analytics might not make us sound cool, but we seriously love a good data dive. From hunting for long tail search terms to conversion rate optimization to statistical modeling, we appreciate analytics.

We're Web Publishers

Content is the key to promoting a website – if you create great content, you can build an audience, garner a reputation, and earn links that lead to great rankings. Spork Publishing owns and operates many automotive websites.

Remember MySpace? We do.

Since we opened for business in 2007, we’ve seen big changes in the online marketing industry. It’s true that we’re only a few years old, but our industry is only a few years older. We’ve been around the block.

How We Work:

We Earn Our Fees Every Month

At Spork, we don’t believe in requiring long-term contracts. We’re happy to contract month-to-month.

Data Drives Every Decision

Considering the analytics and measurement tools available, there’s no reason to make guesses or “gut” decisions about marketing.

We're Blue-Collar By Nature

Some marketing companies wine and dine clients – that’s not us. We all come from hard-working backgrounds, and no one at Spork stands on ceremony.

Our reports and are simple and concise. Our communications are direct and matter-of-fact. We respect your time and keep it simple.

Client Revenue is Our Mission

There’s an old business truism that’s guided Spork since our inception in 2007: “If it doesn’t make dollars, it doesn’t make sense.”

No matter what project we’re working on, no matter what our responsibility, we’re always concerned with generating revenue for our clients. That’s how we ensure our services provide value.