About Spork Marketing

Learn About Spork

Meet Our Team and See What Makes Us Special

Jason Lancaster
President
The founder of Spork Marketing, Jason has been working in the auto industry since 1998. With more than 15 years of sales and marketing experience, Jason develops and guides strategy.
Taryn Eby
Director
With years of marketing and advertising experience, Taryn is an adept marketer. Taryn manages all client accounts and staff, with a focus on day-to-day operations.
Laura Dominguez
Marketing Assistant
Superbly organized and an excellent multi-tasker, Laura manages much of our social media marketing and publishing activities. Laura also works on outreach.
Justin Sadler
Web Development
New to the world of online marketing, Justin is a capable web developer beginning his career. Justin works as a combination developer and web administrator.
Vinnie Bhushan
Marketing Assistant
Diligent and detail-oriented, Vinnie oversees a variety of essential tasks. From pulling together part and accessory data to 301 redirects, Vinnie supports the entire Spork team.
Sarah Smith
Marketing Assistant
With considerable radio industry experience, Sarah is a jack-of-all-trades marketer who helps Spork with content, special projects, email marketing, and social media.
John Garcia
Content Development
An experienced content creator, John has years of auto industry experience. Clever, talented, and funny, John oversees most of the content we create at Spork Marketing.

We Only Do Auto Parts

Our focus is auto parts and accessories. We don’t do anything else. Our clients are auto part and accessory retailers and manufacturers, OEM and after-market. We’re one of the only marketing agencies in the US with this specialty.

We Love Analytics

What can we say? We’re analytics nerds. Understanding analytics is the key to improving website performance, finding new marketing opportunities, and improving efficiency. It’s cliche, but you can’t manage what you can’t measure.

We're Content Experts

Content is the key to marketing a website. Great content leads to traffic, shares, links, and top rankings on Google and Bing. Since 2006, we have published thousands of content items online, generating tens of thousands of links and shares.

Remember MySpace? We do.

Since we opened for business in late 2006, we’ve seen big changes in online marketing. We’ve witnessed the rise and fall of a few companies along the way (like MySpace). The lesson? Companies (and marketers) that don’t constantly improve will die.

How We Work:

We Earn Our Fees Every Month

At Spork, we don’t believe in requiring long-term contracts. We’re happy to contract month-to-month.

Data Drives Every Decision

Considering the analytics and measurement tools available, there’s no reason to make guesses or “gut” decisions about marketing.

We're Blue-Collar By Nature

Some marketing companies wine and dine clients – that’s not us. We all come from hard-working backgrounds, and no one at Spork stands on ceremony.

Our reports and are simple and concise. Our communications are direct and matter-of-fact. We respect your time and keep it simple.

Client Revenue is Our Mission

There’s an old business truism that’s guided Spork since our inception in 2007: “If it doesn’t make dollars, it doesn’t make sense.”

No matter what project we’re working on, no matter what our responsibility, we’re always concerned with generating revenue for our clients. That’s how we ensure our services provide value.