Today, we are speaking with Alex Sherbachev, Founder and CEO of Convermax. Convermax offers on-site search solutions – including Year-Make-Model Fitment Search tools – for several ecommerce platforms:
- Adobe Commerce (formerly known as Magento)
- Shift4Shop (formerly known as 3D Cart)
Convermax’s year-make-model lookup Shopify app has excellent reviews, and it has been mentioned to us by several people. We reached out to Convermax to learn more about their app, and our interview with Alex is what follows. If you’re looking for a way to add year-make-model lookup to your website, we definitely recommend checking out Convermax.
NOTE: Alex is a highly qualified tech entrepreneur with over 15 years of experience in leading and managing software companies.
Can you describe your service as if we nothing about it?
It’s not the easiest thing to explain to someone who knows nothing about the auto parts market. But imagine you own a car and it suddenly breaks down. The repair shop estimates how much it will probably cost, and you are not happy with the price.
You want to go online and hopefully find a bargain. But, you’re not a professional, and you have no idea what part will fit your 2014 Toyota RAV4.
Luckily, the store has a year-make-model lookup where you select a vehicle and see the parts option that will fit your vehicle. And that’s what we do – help customers find the right parts and dealers to sell more and avoid costly returns.
What’s your standard ‘elevator pitch’ for your company?
We offer one of the best and most technologically advanced Year-Make-Model searches for auto parts
e-commerce stores. It helps them to improve their customers’ experience, sell more parts, and reduce costly returns of parts that don’t fit.
Can you tell us briefly about your experience in the auto parts industry?
For a long time, Convermax provided on-site search for any e-commerce business based on one of the
popular platforms like Shopify or BigCommerce. In 2018, we got our first client in the auto parts industry
and created a year, make, and model search extension specifically for him. After his positive feedback,
we realized that we could do well in this niche. So we focused on aftermarket parts e-commerce, and so
far it seems like the right thing to do.
Are there common misconceptions people have about your products or services?
We are often mistaken for a design agency. Probably because many theme developers sell a year-make-
model plugin, but those plugins are nowhere near what our software does. (If you are interested in auto parts e-commerce design, you might check out this blog post about parts ecommerce design best practices.)
Also, many people think of us as a fitment data provider. Since our product is called “Auto Parts Fitment Search,” we are regularly asked about it on demo calls. Some visitors to our booth at the SEMA Show thought we could create fitment data for them.
While we do work with fitment data, it must be data that already exists in the store or that can be connected via API. Managing a fitment database is a completely different service than what we do.
What is your favorite part of the job?
The challenge of solving complex technical problems seemed intractable but resulted in something new
What are the 3 most important things people need to know about your company?
First, e-commerce is a brutal and highly competitive market. Every store needs some advantages to
compete with others, and fitment data is one of them. The year-make-model search is only as good as
the store’s fitment data. Our search won’t help the auto parts store much if they don’t have quality data.
We usually consult with our clients on how and where to get the data if they haven’t solved this problem
yet. Also, most stores use more or less the same fitment resources. So it can be a good idea to think
about how to improve your fitment data because it can be a big competitive advantage.
Second, we have found that niche stores perform better than stores that generally sell all aftermarket parts. The niche allows you to work better on the quality of your fitment data and understand your
Third, your marketing may be more important than the technology. Maybe I shouldn’t be saying this, because I run a software company, but marketing is what I focus on when I talk to our customers. The technology is simple to configure, and our platform makes it quick and easy for our customers. But getting quality traffic to your site? That’s a harder task.
How do you see the market for your service changing over the next 5 years?
In 5 years there will be more standardization of fitment data and more wholesalers will have their API.
There may be more e-commerce stores focused on EV parts, but I don’t think it will be a large part of the
market. Right now, Tesla and other EV companies are more focused on manufacturing than providing
resources and services to fix cars. Also, few mechanics are experienced in repairing electronic vehicles.
What do you attribute to your company’s success?
Because we were primarily an on-site search company, it was easy to evolve our software to meet the
needs of auto parts retailers. We offer features that others don’t – like syncing with data provider APIs,
using a mix of data from multiple parts sources, making YMM search work in sync with product filters,
Convermax offers a comprehensive year-make-model lookup tool that works well with a lot of different ecommerce platforms. We’ve featured the Convermax Shopify plugin in our article about Building an Parts Ecommerce Site On Shopify, BigCommerce, or 3DCart because it’s a robust solution for a fair price.
The Convermax features that we really like:
- Integrations with industry data providers like the SEMA data co-op, DCI, MOTOR, ASAP network, and a few others
- Ability to intake standard ACES and PIES files
- Fast and affordable Shopify and BigCommerce integrations, including pre-designed themes
Additionally, Convermax supports wheel and tire data and lookup.
As always, when looking for an auto parts ecommerce platform, it’s a good idea to look around. Still, we often recommend Convermax as a solution when we’re contacted for advice. We have no hesitation recommending Convermax, and would definitely suggest reaching out to Alex and his team. Learn more on the Convermax website here.
NOTE: At Spork we provide ecommerce website selection consulting services, and we’re often able to provide recommendations for free. Contact us to learn more.