Performance based marketing is a bad deal.

Performance-Based Marketing Is Bad For Clients

By Jason Lancaster

A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based…

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website redesign worth

How Much Is A Website Redesign Really Worth?

By Jason Lancaster

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…

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brand name in a url

Using Brand Names In Auto Parts Website Domains

By Jason Lancaster

A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL…

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