Every once in a while, a parts or accessories ecommerce company will toy with the idea of offering free returns. The story goes something like this: Of course,…
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Outsourcing Online Marketing? Numbers to Consider.
Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and…
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Social Media Marketing Tips, Especially Forums
There are some basic rules to social media marketing, most of which you probably already know. However, it’s a good idea to review them periodically. What’s more, these are some…
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The Fastest Growing After-Market Part And Accessory Segments
When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught…
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How Much Is A Website Redesign Really Worth?
The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…
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Using Brand Names In Auto Parts Website Domains
A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL…
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