One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most…
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National Auto Parts Advertising Costs by Medium – A Quick Overview
Thinking about a national ad campaign for your auto parts brand or website? Here’s some pricing info for a handful of common advertising mediums that parts manufacturers and major retailers…
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The Power of Conversion Rate Optimization (CRO) For Automotive Ecommerce
If you own or manage an automotive ecommerce site, Conversion Rate Optimization (CRO) should be at the top of your mind. In this article, we explain what CRO is and…
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Beware PPC Management Firms Who Want To Own Your Data
When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword…
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Auto Parts Affiliate Marketing Myths
For reasons that aren’t entirely clear to us, there are pervasive myths about affiliate marketing need disputed. Some of these myths are perpetuated by the “get rich quick” crowd, and…
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Outsourcing Online Marketing? Numbers to Consider.
Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and…
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Social Media Marketing Tips, Especially Forums
There are some basic rules to social media marketing, most of which you probably already know. However, it’s a good idea to review them periodically. What’s more, these are some…
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The Fastest Growing After-Market Part And Accessory Segments
When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught…
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How Much Is A Website Redesign Really Worth?
The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…
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Using Brand Names In Auto Parts Website Domains
A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL…
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