I’m consistently amazed at how small Quora is – or at least how small it seems to be. When I use the site, I keep seeing the same small group of people answering questions in the topic areas that I’m interested in. To me, this is indicative of three things:
- The Internet is full of cool stuff, and it’s hard to know where to spend time
- Quora has a lot of room for growth
- Online marketing people (be they in PR, SEO, content, whatever) haven’t figured out how powerful Quora is
If you’re a person working in online marketing, this post is for you. Read the rest of this entry »
In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping policies,” shipping costs are a primary concern for consumers who shop online. Read the rest of this entry »
The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs to failing to use Google Analytics to it’s full potential, there’s a lot that could be done to improve tracking on your average auto parts website.
Here’s a detailed explanation of why tracking is important, as well as a break-down of what retailers should be tracking. We’ve also included some advice on getting tracking implemented.
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