Is parts wholesale sales a dead end?

Is The Wholesale Sales Channel A Dead End?

By Jason Lancaster

The parts and accessories industry is built around the manufacturer-distributor-jobber/retailer paradigm. And while there are lots of reasons to love the wholesale side of the parts and accessories…

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conversion rate optimization

The Power of Conversion Rate Optimization (CRO) for Automotive Ecommerce

By Jason Lancaster

If you’re not a professional web nerd like me, you might not be intimately involved with the concept of Conversion Rate Optimization (CRO). Yet if you own or manage an…

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Auto Parts Marketing Idea: Create your own Car Show

Auto Parts Marketing Idea – Hold Your Own Car Show

By Jason Lancaster

Whether you’re in the business of manufacturing auto parts, retailing parts online, or retailing parts in your local market, a car show can be an effective and affordable way to…

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Pay-Per-Click Client Rights

Beware PPC Management Firms Who Want To Own Your Data

By Jason Lancaster

When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword…

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Affiliate marketing myths

Auto Parts Affiliate Marketing Myths

By Jason Lancaster

For reasons that aren’t entirely clear to me, there are some pervasive myths about affiliate marketing that I feel compelled to dispute. Some of these myths are perpetuated by the…

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outsource vs. inhouse

Outsourcing Online Marketing? Numbers to Consider

By Jason Lancaster

Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and…

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forum marketing

Social Media Marketing Tips, Especially Forums

By Jason Lancaster

There are some basic rules to social media marketing, most of which you probably already know. However, it’s a good idea to review them periodically. What’s more, these are some…

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Auto Parts Marketing Idea: Forum Sponsorship

Parts Marketing Idea – Forum Sponsorship

By Jason Lancaster

In the world of automotive enthusiasts, online forums are immensely popular. With their frequently niche focus and affordable advertising rates, they can be a great auto parts marketing tool. However,…

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parts industry growth

The Fastest Growing After-Market Part And Accessory Segments

By Jason Lancaster

When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught…

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website redesign worth

How Much Is A Website Redesign Really Worth?

By Jason Lancaster

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…

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brand name in a url

Using Brand Names In Auto Parts Website Domains

By Jason Lancaster

A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL (like BlueSpringsFordParts.com). Newford Parts Centre – located in Abbey…

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