Domain Name And Hosting FAQs

By Sara Lancaster

If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you…

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A bad trade

Link Exchange – When Is It A Good Idea?

By Jason Lancaster

When Google first started to get big, the earliest search engine optimizers learned that exchanging links was a great way to “game” the search results. The concept worked like this: You…

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8 ecomm blogs

8 Most Important eCommerce Blogs You Need to Follow

By Jason Lancaster

By carefully selecting which blogs to follow online, you can learn a whole lot about eCommerce without having to wade through a sea of unrelated posts. Include these blogs in…

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Cross promote

Parts Marketing Idea – Cross Promote With A Related Business

By Jason Lancaster

Here’s a simple question that can open a hundred doors: What parts and accessories are your customers buying in addition to your products? If you sell vehicle alarm systems, for…

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Hidden cost of Auto Parts Website Templates

The Hidden Costs of Auto Parts Website Templates

By Jason Lancaster

When you’re finally ready to take the leap into selling parts online, it can be extremely tempting to purchase a website template. They’re cheap, you don’t have to know how…

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Digital Solutions Guide produced by Ted Fellowes

New Digital Solutions Guide From Fellowes Research Group

By Jason Lancaster

Fellowes Research Group, Inc. recently published a comprehensive guide to digital solutions available to auto dealers, auto manufacturers, and related businesses. The guide – numbering 275 pages – covers: A…

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Platform collage

Auto Parts Websites – Build Your Own or Pay For A Hosted System?

By Jason Lancaster

Let’s state the obvious: If you’re going to sell auto parts and accessories online, you need an ecommerce website. The question is, should you: Build your own ecommerce site off…

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Best Practices for Auto Parts Website Designs

Auto Parts Website Design Best Practices

By Jason Lancaster

As much as we wish we could tell you the old adage, “If you build it, they will come” applies to your website, we can’t. Simply having a site that…

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The Starbucks brand is strong

Five Simple Ecommerce Site Branding Tactics

By Jason Lancaster

The word “branding” means different things to different people, largely based on what industry they work in and their job title. To some, branding is advertising without a clear and…

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Find list site sale

Finding (or Listing) An Auto Parts Website for Sale

By Jason Lancaster

While they have no physical form, parts ecommerce websites are assets. They have intrinsic value due to the effort that goes into creating them, the loyal customer base they have,…

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Auto Parts Marketing Idea: Retargeting campaign

Parts Marketing Idea – Launch A Retargeting Campaign

By Jason Lancaster

The practice of retargeting is commonly used in online marketing to: “Rescue” customers who abandoned the checkout process, bringing them back to the site Remind customers your company exists and…

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parts marketing idea - sponsor a build

Parts Marketing Idea – Sponsor A Build

By Jason Lancaster

Few activities garner the interest of hard-core enthusiasts like project vehicles or “builds.” Thus, sponsoring a project car or a build is a great way to get your brand name…

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Tips & to-dos before launching an auto parts website

Getting Started: What To Do Before You Launch Your Parts Site

By Jason Lancaster

You’ve decided to sell auto parts online, and step one is to build a website, right? We don’t think so. We think building a website is at least step three,…

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