If you’re selling parts or accessories on Amazon, you need to be aware of an account takeover scam that has cost thousands of sellers massive amounts of money.…
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A Good List of Hidden Ecommerce Website Costs
An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to…
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The Awesome Power of Reddit For Automotive Marketers
Whether you’re an auto part manufacturer or a retailer, you need to pay attention to Reddit. Not only is it a great source of website traffic, it’s also a great…
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National Auto Parts Advertising Costs by Medium – A Quick Overview
Thinking about a national ad campaign for your auto parts brand or website? Here’s some pricing info for a handful of common advertising mediums that parts manufacturers and major retailers…
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The Power of Conversion Rate Optimization (CRO) for Automotive Ecommerce
If you’re not a professional web nerd like me, you might not be intimately involved with the concept of Conversion Rate Optimization (CRO). Yet if you own or manage an…
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Beware PPC Management Firms Who Want To Own Your Data
When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword…
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Auto Parts Affiliate Marketing Myths
For reasons that aren’t entirely clear to me, there are some pervasive myths about affiliate marketing that I feel compelled to dispute. Some of these myths are perpetuated by the…
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Outsourcing Online Marketing? Numbers to Consider
Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and…
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Social Media Marketing Tips, Especially Forums
There are some basic rules to social media marketing, most of which you probably already know. However, it’s a good idea to review them periodically. What’s more, these are some…
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The Fastest Growing After-Market Part And Accessory Segments
When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught…
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How Much Is A Website Redesign Really Worth?
The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…
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Using Brand Names In Auto Parts Website Domains
A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL (like BlueSpringsFordParts.com). Newford Parts Centre – located in Abbey…
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