One Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference

By Jason Lancaster

For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards…

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parts industry growth

The Fastest Growing After-Market Part And Accessory Segments

By Jason Lancaster

When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught…

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website redesign worth

How Much Is A Website Redesign Really Worth?

By Jason Lancaster

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…

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brand name in a url

Using Brand Names In Auto Parts Website Domains

By Jason Lancaster

A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL (like BlueSpringsFordParts.com). Newford Parts Centre – located in Abbey…

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