Domain Name And Hosting FAQs

By Sara Lancaster

If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you…

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how to decide which auto parts and accessories to sell

Getting Started – Deciding Which Auto Parts and Accessories to Sell Online

By Jason Lancaster

Choosing which auto parts and accessories to sell online is about evaluating: What parts you have access to What the market pricing is for the parts you have access to,…

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Chevy technology and stuff tweet

Is it Authentic or Does It Hurt The Brand?

By Jason Lancaster

A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick”…

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How to Choose an Auto Parts Marketing Niche

Getting Started – Choosing An Auto Parts Marketing Niche

By Jason Lancaster

While there are some ecommerce sites that manage to achieve great success trying to be “the Amazon of parts and accessories,” most successful ecommerce sites find success focusing on a specific…

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The Truth About MAP Policies

Are MAP Policies Good or Bad For Auto Parts Ecommerce?

By Jason Lancaster

MAP policies – or minimum allowed price policies – are increasingly popular in the after-market parts and accessories industry, and for good reason: without MAP policies, parts are often offered…

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Auto Parts Marketing Idea: Offer Free Shipping

Parts Marketing Idea – Offer Free Shipping

By Jason Lancaster

As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s…

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Auto Parts Marketing Idea: Shipping Tips

Parts Marketing Idea – Toss Some Freebies And Flyers In The Box

By Jason Lancaster

There’s an old truism in business: “your best customers are the people who have already bought from you.” Hence, one of the smartest things any business can do is “upsell”…

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Best Practices for Shipping Policies - auto parts ecommerce

Auto Parts Ecommerce Shipping Policies – Best Practices

By Jason Lancaster

In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping…

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An auto part and accessory retailer's guide to web analytics and tracking

Web Analytics 101 – What You Must, Should, And Could Be Tracking

By Jason Lancaster

The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs…

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Adam Audette SEO for ecommerce

Ecommerce SEO is Really Just Marketing – Great slideshare Presentation

By Jason Lancaster

When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting…

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Hidden Ecommerce Site Costs

A Good List of Hidden Ecommerce Website Costs

By Jason Lancaster

An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to…

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Reddit Marketing Tips

The Awesome Power of Reddit For Automotive Marketers

By Jason Lancaster

Whether you’re an auto part manufacturer or a retailer, you need to pay attention to Reddit. Not only is it a great source of website traffic, it’s also a great…

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marketing roi

National Auto Parts Advertising Costs by Medium – A Quick Overview

By Jason Lancaster

Thinking about a national ad campaign for your auto parts brand or website? Here’s some pricing info for a handful of common advertising mediums that parts manufacturers and major retailers…

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