Parts eCommerce Website Review For A Popular Tuning Website (Video)

By Jason Lancaster

A few months ago, Spork Marketing ran a contest for a free website review. The winner was EuroSportTuning.com, and we made this video for them (and for you)…

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Find list site sale

Finding (or Listing) An Auto Parts Website for Sale

By Jason Lancaster

While they have no physical form, parts ecommerce websites are assets. They have intrinsic value due to the effort that goes into creating them, the loyal customer base they have,…

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Auto Parts Marketing Idea: Retargeting campaign

Parts Marketing Idea – Launch A Retargeting Campaign

By Jason Lancaster

The practice of retargeting is commonly used in online marketing to: “Rescue” customers who abandoned the checkout process, bringing them back to the site Remind customers your company exists and…

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parts marketing idea - sponsor a build

Parts Marketing Idea – Sponsor A Build

By Jason Lancaster

Few activities garner the interest of hard-core enthusiasts like project vehicles or “builds.” Thus, sponsoring a project car or a build is a great way to get your brand name…

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Tips & to-dos before launching an auto parts website

Getting Started: What To Do Before You Launch Your Parts Site

By Jason Lancaster

You’ve decided to sell auto parts online, and step one is to build a website, right? We don’t think so. We think building a website is at least step three,…

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how to decide which auto parts and accessories to sell

Getting Started – Deciding Which Auto Parts and Accessories to Sell Online

By Jason Lancaster

Choosing which auto parts and accessories to sell online is about evaluating: What parts you have access to What the market pricing is for the parts you have access to,…

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Chevy technology and stuff tweet

Is it Authentic or Does It Hurt The Brand?

By Jason Lancaster

A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick”…

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How to Choose an Auto Parts Marketing Niche

Getting Started – Choosing An Auto Parts Marketing Niche

By Jason Lancaster

While there are some ecommerce sites that manage to achieve great success trying to be “the Amazon of parts and accessories,” most successful ecommerce sites find success focusing on a specific…

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The Truth About MAP Policies

Are MAP Policies Good or Bad For Auto Parts Ecommerce?

By Jason Lancaster

MAP policies – or minimum allowed price policies – are increasingly popular in the after-market parts and accessories industry, and for good reason: without MAP policies, parts are often offered…

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Auto Parts Marketing Idea: Offer Free Shipping

Parts Marketing Idea – Offer Free Shipping

By Jason Lancaster

As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s…

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Auto Parts Marketing Idea: Shipping Tips

Parts Marketing Idea – Toss Some Freebies And Flyers In The Box

By Jason Lancaster

There’s an old truism in business: “your best customers are the people who have already bought from you.” Hence, one of the smartest things any business can do is “upsell”…

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Best Practices for Shipping Policies - auto parts ecommerce

Auto Parts Ecommerce Shipping Policies – Best Practices

By Jason Lancaster

In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping…

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An auto part and accessory retailer's guide to web analytics and tracking

Web Analytics 101 – What You Must, Should, And Could Be Tracking

By Jason Lancaster

The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs…

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