online data protection

The Most Common Security Risks In Ecommerce, And How To Protect Your Store From Them

By Jason Lancaster

Based on our conversations with website owners over the years, the most common security risks store owners seem to fear are somewhat exotic: Hackers stealing credit card data…

Read More
Pay-Per-Click Client Rights

Beware PPC Management Firms Who Want To Own Your Data

By Jason Lancaster

When you hire a pay-per-click management firm, we believe you have some specific rights as a client: You have the right to understand the managed account structure and layout, keyword…

Read More
Affiliate marketing myths

Auto Parts Affiliate Marketing Myths

By Jason Lancaster

For reasons that aren’t entirely clear to me, there are some pervasive myths about affiliate marketing that I feel compelled to dispute. Some of these myths are perpetuated by the…

Read More
outsource vs. inhouse

Outsourcing Online Marketing? Numbers to Consider

By Jason Lancaster

Joshua Steimle, the founder of MWI Digital Marketing, wrote an interesting article for Forbes.com about outsourcing online marketing that’s worth checking out. While we liked most of the post (and…

Read More
forum marketing

Social Media Marketing Tips, Especially Forums

By Jason Lancaster

There are some basic rules to social media marketing, most of which you probably already know. However, it’s a good idea to review them periodically. What’s more, these are some…

Read More
parts industry growth

The Fastest Growing After-Market Part And Accessory Segments

By Jason Lancaster

When I reviewed the 2013 SEMA annual marketing report a few weeks ago (which I wrote more about here), a table in the first few pages of the report caught…

Read More
website redesign worth

How Much Is A Website Redesign Really Worth?

By Jason Lancaster

The last time we redesigned the Spork Marketing website, it was accomplished after dragging our feet for almost two years. It was a slow process for us because: We lacked focus…

Read More
brand name in a url

Using Brand Names In Auto Parts Website Domains

By Jason Lancaster

A quick story that might be interesting to auto dealers who are using a manufacturer’s brand name in their website URL (like BlueSpringsFordParts.com). Newford Parts Centre – located in Abbey…

Read More