One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most…
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Getting Started: What To Do Before You Launch Your Parts Site
You’ve decided to sell auto parts online, and step one is to build a website, right? We don’t think so. We think building a website is at least step three,…
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Getting Started – Deciding Which Auto Parts and Accessories to Sell Online
Choosing which auto parts and accessories to sell online is about evaluating: What parts you have access to What the market pricing is for the parts you have access to,…
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Is it Authentic or Does It Hurt The Brand?
A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick”…
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Getting Started – Choosing An Auto Parts Marketing Niche
While there are some ecommerce sites that manage to achieve great success trying to be “the Amazon of parts and accessories,” most successful ecommerce sites find success focusing on a specific…
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Are MAP Policies Good or Bad For Auto Parts Ecommerce?
MAP policies – or minimum allowed price policies – are increasingly popular in the after-market parts and accessories industry, and for good reason: without MAP policies, parts are often offered…
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Parts Marketing Idea – Offer Free Shipping
As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s…
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Parts Marketing Idea – Toss Some Freebies And Flyers In The Box
There’s an old truism in business: “your best customers are the people who have already bought from you.” Hence, one of the smartest things any business can do is “upsell”…
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Auto Parts Ecommerce Shipping Policies – Best Practices
In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping…
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Web Analytics 101 – What You Must, Should, And Could Be Tracking
The importance of tracking and web analytics is well understood. However, despite the consensus, a lot of online parts retailers aren’t tracking what they should be. From neglecting call tracking and campaign-specific URLs…
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Ecommerce SEO is Really Just Marketing – Great slideshare Presentation
When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting…
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A Good List of Hidden Ecommerce Website Costs
An article posted on PracticalEcommerce.com last week did a good job of enumerating some of the hidden costs of owning and operating an ecommerce website. While I’d encourage you to…
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The Awesome Power of Reddit For Automotive Marketers
Whether you’re an auto part manufacturer or a retailer, you need to pay attention to Reddit. Not only is it a great source of website traffic, it’s also a great…
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