AI Writing Tools for Parts and Accessories Marketing

Should You Use AI Writing Tools In Parts Marketing? 3-Minute Video Guide.

By Jason Lancaster

In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your…

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Collect reviews

Auto Parts Marketing Idea – Collect Reviews and Testimonials

By Jason Lancaster

If you want to sell more parts, collect reviews and testimonials from your customers. You’re probably thinking “DUH!”, but the trick is in the doing. Here’s a rundown of tools…

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Do not hire an auto writer until you read this article.

Do Not Hire An Automotive Content Writer Until You Read This

By Jason Lancaster

NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies…

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Benchmark banner

How to Benchmark Your Closest Competitors And Grow

By Jason Lancaster

In our previous article about competitive comparison, we talked about the importance of focusing on close competitors, how to identify close competitors, and a basic approach to studying competitors. In…

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How To Write 1000’s of Product Descriptions

By Jason Lancaster

Here’s an old joke: How do you write 1,000 unique product descriptions? One description at a time. Or maybe you prefer this one instead?

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being-terrible

How To Keep Your Ecommerce Blog From Being Terrible

By Jason Lancaster

A terrible ecommerce website blog isn’t always easy to spot. This is because terrible blogs often have a positive impact on a website: A terrible blog will still bring traffic…

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Arguing

The Power Of Controversial Content – And The Risks

By Jason Lancaster

We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be…

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Who are your closest competitors?

Selling Auto Parts Online – Who Are Your Close Competitors?

By Jason Lancaster

Studying your business competition is a lot like eating dessert: It’s a great idea, but it must be done with care. If you put too much emphasis on it, it…

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PPC advertising

Is Your Auto Parts PPC Campaign Working?

By Jason Lancaster

A department store owner named John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John uttered this statement…

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13 Common Website Designs for Best Website

13 Things The Best Auto Parts Website Designs Have In Common

By Jason Lancaster

While there’s a lot more that goes into ecommerce parts website success than design, there are some general design concepts that most effective sites share. Here are 13 key elements…

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Auto Parts & Accessories content marketing basics

Auto Part And Accessory Content Marketing – The Basics

By Jason Lancaster

“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the…

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No app parts retailers

Here’s Why Most Parts Retailers Don’t Need a Mobile App

By Jason Lancaster

Mobile apps can be a great marketing tool for specific situations, but generally speaking they’re a bad idea for most auto part retailers. Here’s why: It’s very difficult to get…

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Easy returns tips

How A Simple, Easy To Understand Return Policy Can Boost Sales

By Jason Lancaster

One of the biggest concerns consumers have about buying auto parts online: getting stuck with an unwanted part. This is because most online shoppers have been burned by a tricky…

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