The Best Third-Party Review Platforms For Parts And Accessories Ecommerce

By Jason Lancaster

One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most…

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Email social loyalty

Using Email and Social Media to Build Customer Loyalty

By Jason Lancaster

Your best customer is one that you’ve already done business with. Your previous customers: Trust you enough to buy from your company (they’ve done it before) Know how to use…

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Spork banner 5 ad tips

5 Tips to Get the Most Out of Your Website Advertising

By Jason Lancaster

Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is,…

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Banner ecom data

Dealing With Automotive Ecommerce Data

By Jason Lancaster

While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online…

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Bounce rate banner

Seven Ways To Reduce Bounce Rates and Improve Search Engine Rankings

By Jason Lancaster

Online marketing is full of misconceptions. One of the biggest is that search engines are designed to rank websites by looking at backlinks, title tags, etc. This is false.

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Navigation 101

Parts Website Navigation 101

By Jason Lancaster

Making the navigation on your website easy to use seems like a no-brainer – you link to the “stuff” you want your users to find in the main menu, then…

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Web marketing strategy2

General Auto Parts Website Marketing Strategy Part II

By Jason Lancaster

Continuing our article from last week about general auto parts strategy, you want to: Set specific marketing goals Size up your competition Tear down your product(s) Once you’ve done these…

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Web martketing strategy1

General Auto Parts Website Marketing Strategy Part I

By Jason Lancaster

Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and…

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Parts supplier

Finding a Parts Supplier

By Jason Lancaster

As an online parts retailer, it’s important to work with a supplier/distributor that you can count on. Not only will this make your business run smoothly, it will also set…

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Price match guarantee

Parts Marketing Idea: Offer a Price Match Guarantee

By Jason Lancaster

Offering your customers a price match guarantee is a great way to incrementally boost sales and – more importantly – build trust. When people see that you’ll match any price,…

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Negotiate shipping services

Top 5 Things to Negotiate With Shipping Carriers

By Jason Lancaster

Did you know that you can negotiate with shipping companies over service fees and charges? Now you do, and that probably already has you excited. After all, shipping is a…

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Shipping refund money

Are You Leaving Shipping Refund Money On the Table?

By Jason Lancaster

As a parts retailer, you spend a lot of money on shipping. In fact, shipping might be one of your biggest expenses. Therefore, when there’s a possibility of getting a…

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Product pages tips

5 Tips for Optimizing Your Product Pages

By Jason Lancaster

A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review…

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