If you are creating a new website or reconsidering your existing domain name and hosting arrangement, this post is for you. We cover the basics to help you…
Read MoreDealing With Automotive Ecommerce Data
While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online…
Read MoreSeven Ways To Reduce Bounce Rates and Improve Search Engine Rankings
Online marketing is full of misconceptions. One of the biggest is that search engines are designed to rank websites by looking at backlinks, title tags, etc. This is false.
Read MoreParts Website Navigation 101
Making the navigation on your website easy to use seems like a no-brainer – you link to the “stuff” you want your users to find in the main menu, then…
Read MoreGeneral Auto Parts Website Marketing Strategy Part II
Continuing our article from last week about general auto parts strategy, you want to: Set specific marketing goals Size up your competition Tear down your product(s) Once you’ve done these…
Read MoreGeneral Auto Parts Website Marketing Strategy Part I
Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and…
Read MoreFinding a Parts Supplier
As an online parts retailer, it’s important to work with a supplier/distributor that you can count on. Not only will this make your business run smoothly, it will also set…
Read MoreParts Marketing Idea: Offer a Price Match Guarantee
Offering your customers a price match guarantee is a great way to incrementally boost sales and – more importantly – build trust. When people see that you’ll match any price,…
Read MoreTop 5 Things to Negotiate With Shipping Carriers
Did you know that you can negotiate with shipping companies over service fees and charges? Now you do, and that probably already has you excited. After all, shipping is a…
Read MoreAre You Leaving Shipping Refund Money On the Table?
As a parts retailer, you spend a lot of money on shipping. In fact, shipping might be one of your biggest expenses. Therefore, when there’s a possibility of getting a…
Read More5 Tips for Optimizing Your Product Pages
A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review…
Read MoreSelling to the EU? Potential Problems for Parts Retailers
You may be surprised to learn that the EU regulates return polices for online retailers who sell to EU residents…even if the retailer is in North America! Here’s what North…
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