AI Writing Tools for Parts and Accessories Marketing

Should You Use AI Writing Tools In Parts Marketing? 3-Minute Video Guide.

By Jason Lancaster

In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your…

Read More
Best ecommerce system for auto parts and accessories

The Best Ecommerce Platform For Auto Parts

By Jason Lancaster

There are lots of ecommerce systems for auto parts (more than a dozen, in fact – see this list for all of them). All of these systems have the same…

Read More
Online video ROI

What’s The Value Of An Online Video? Metrics and ROI

By Jason Lancaster

One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big…

Read More
show car signs for marketing

Parts Marketing Idea – Put A Sign Next To The Show Cars You Sponsor

By Jason Lancaster

Part manufacturers and retailers know that donating parts to a show vehicle can be a great source of free media coverage. A project car can be written up in magazines…

Read More
Building links on YouTube

SEO and YouTube – Link Building On The Web’s 2nd Biggest Search Engine

By Jason Lancaster

According to various sources, YouTube is the 2nd biggest search engine on the Internet with more than 3 billion searches per month. Obviously, there’s a big opportunity in placing and…

Read More
Email Problems

Common Email Problems In Ecommerce – And How To Solve Them

By Jason Lancaster

Email issues are a common problem for online retailers. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email…

Read More
Ecommerce websites need a privacy policy

Ecommerce Websites Need A Privacy Policy

By Jason Lancaster

Here’s a quick tip: If you have an ecommerce website, you need a Privacy Policy page. You probably also need a ‘Terms of Service’ page too. Here’s why. It’s The…

Read More
Calculating Parts Ecommerce Website ROI

Web Site ROI – Analytics

By Jason Lancaster

The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for…

Read More
Auto parts ecommerce domain name ideas

Auto Parts Ecommerce Website Domain Name Ideas

By Jason Lancaster

Last week, we shared some tips and suggestions for choosing a good parts ecommerce domain name. This week, we’re following up on that post with some concrete naming ideas. Here’s…

Read More
Choosing a Domain Name

Choosing A Domain Name For Your New Parts Ecommerce Site

By Jason Lancaster

Choosing a domain name for a new parts ecommerce website can be a challenge. There are a million possibilities, and no clear or obvious guidelines. Our goal with this post…

Read More
The pros and cons of Magento

Auto Parts Ecommerce Using Magento – Pros and Cons

By Jason Lancaster

At Spork, we’re often asked about using Magento as an auto parts ecommerce platform. While there are certainly some benefits to Magento’s ecommerce platform, it is not a platform we…

Read More
E-Commerce Trust Symbols

E-Commerce Trust Symbols – Advice For Etailers

By Jason Lancaster

Whether you sell auto parts and accessories, or cute little artisinal soaps, you know that online consumers don’t always trust the websites they do business with. Many etailers have experienced consumer skepticism…

Read More
Where the name Spork Marketing comes from

Why Spork? What Is It?

By Jason Lancaster

We get some questions about why “spork” is our company name and logo. This post tells the story.

Read More