One of the keys to selling auto parts and accessories online is trust. Trust comes from a strong brand, a nice-looking website, and lots of product reviews. Most…
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What’s The Value Of An Online Video? Metrics and ROI
One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big…
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Parts Marketing Idea – Put A Sign Next To The Show Cars You Sponsor
Part manufacturers and retailers know that donating parts to a show vehicle can be a great source of free media coverage. A project car can be written up in magazines…
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SEO and YouTube – Link Building On The Web’s 2nd Biggest Search Engine
According to various sources, YouTube is the 2nd biggest search engine on the Internet with more than 3 billion searches per month. Obviously, there’s a big opportunity in placing and…
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Common Email Problems In Ecommerce – And How To Solve Them
Email issues are a common problem for online retailers. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email…
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Ecommerce Websites Need A Privacy Policy
Here’s a quick tip: If you have an ecommerce website, you need a Privacy Policy page. You probably also need a ‘Terms of Service’ page too. Here’s why. It’s The…
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Web Site ROI – Analytics
The first step to maximizing the return on investment (ROI) of your web site is to look at how the site is being used. Analytics software is the tool for…
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Auto Parts Ecommerce Website Domain Name Ideas
Last week, we shared some tips and suggestions for choosing a good parts ecommerce domain name. This week, we’re following up on that post with some concrete naming ideas. Here’s…
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Choosing A Domain Name For Your New Parts Ecommerce Site
Choosing a domain name for a new parts ecommerce website can be a challenge. There are a million possibilities, and no clear or obvious guidelines. Our goal with this post…
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Auto Parts Ecommerce Using Magento – Pros and Cons
At Spork, we’re often asked about using Magento as an auto parts ecommerce platform. While there are certainly some benefits to Magento’s ecommerce platform, it is not a platform we…
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E-Commerce Trust Symbols – Advice For Etailers
Whether you sell auto parts and accessories, or cute little artisinal soaps, you know that online consumers don’t always trust the websites they do business with. Many etailers have experienced consumer skepticism…
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Why Spork? What Is It?
We get some questions about why “spork” is our company name and logo. This post tells the story.
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Auto Parts Marketing Idea – Collect Reviews and Testimonials
If you want to sell more parts, collect reviews and testimonials from your customers. You’re probably thinking “DUH!”, but the trick is in the doing. Here’s a rundown of tools…
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