In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your…
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Channel Spyder, A Business Automation Tool
An Interview With Parts Industry Insider, Jim Sinclair This is the second post in Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts…
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Wise Auto Data, Perfecting Auto Parts Catalogs
An Interview With Parts Industry Insider, Jared Psak Spork Marketing has begun an interview series to offer our readers even more insights into the auto parts industry. For our first…
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Online Video and Website Engagement
Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct…
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Auto Parts Website Design – 3 Best Practices
Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features…
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How To Track Part Sales Back To An Online Video
A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer…
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Auto Parts Marketing Ideas – Get Inspired!
An ecommerce auto parts site is always competing. Keeping your store’s marketing efforts fresh and updating content is imperative in this highly competitive arena.
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Auto Parts Marketing Idea – Sponsor A Facebook Contest
Facebook contests are simple, affordable, and incredibly easy to manage when you use the right tool. Here’s a quick rundown that will guide you through managing a Facebook contest, along…
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Auto Parts Pay-Per-Click Advertising – Tips and Best Practices
PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for.…
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Auto Parts Ecommerce in 2017 – What Can We Expect?
Since it’s the beginning of a new year, we’d like to share some of the items that we’re paying attention to as far as auto parts ecommerce is concerned. Specifically,…
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Identifying An Idle Parts Inventory Problem – And Solving It
If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you…
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The First Thing People Do When They Want (Or Need) A Part
Here’s a question that everyone reading this post ought to have an answer for: What’s the FIRST thing consumers do when they need (or want) to buy a part or…
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Is Free Shipping Killing Your Profits? You’re Not Alone
Free shipping is a tremendous challenge for ecommerce retailers, particularly in auto parts. Consumers expect shipping to be free when ordering online, and will often leave a website that doesn’t…
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