Affiliate Marketing for Auto Parts Pros and Cons

Affiliate programs come in all shapes and sizes, but the basic concept is simple: Independent parties will help you sell your parts, and you’ll give them a percentage of the sale for their trouble (see graphic below). Conceptually, it seems like a win-win. In practice, affiliate programs can be hit or miss. Here’s our assessment…

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Data-Driver Interview

Today, we are speaking with Paige Johan from Data-Driver. Paige and the team at Data-Driver develop, audit, and manage parts and accessories catalog data, and in our experience this is a service that many manufacturers need. Data-Driver works with the ACES/PIES data standard, as well as Amazon’s quasi-ACES compliant fitment data standard. Here’s our interview…

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cro-for-auto-parts

In this video, Spork Marketing President Jason Lancaster talks about why conversion rate optimization (CRO) is important for auto parts and accessories eCommerce, as well as our general approach to offering CRO services. We’ve summarized the video below, and you can visit our CRO services page to learn more about what we do. What Is…

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in-house-google-ads--might-be-a-gamble

Here’s a question we get from time to time: Why should our company hire an agency to manage ads? Why not just manage the ads in-house? Short Answer: While managing ads in-house is easier now than it’s ever been before, there’s still a lot of value in hiring an outside expert. Agencies like ours can…

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Spork Studio with Jeep, camera, and lights

For the better part of two decades, you could boil all online marketing tips, advice, and best practices down to one mantra: Content is king. And as tired as this mantra is, it’s still absolutely correct in 2020. Content is the heart of the online experience. “Content is king,” now and forever. Content is the…

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marketing your site on forums and fan pages

The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities. There are also Facebook fan pages and groups devoted to specific models or vehicle interests. Below are some details about online communities that – when…

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Best Process for REdesigning an Ecommerce Site

Website redesigns can be perilous: Redesigning an old, out-of-date site is usually really smart, but sometimes old and out-of-date sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t work well. Many companies have experienced…

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Market performance parts with dyno tests

Does your company manufacturer performance products? Or maybe retail performance products? Either way, dyno testing is a relatively cheap and easy way to give your company a marketing boost. Consumers who are in the market for performance products are genuinely interested in seeing a dyno chart, dyno testing lends credibility to performance products, and dyno…

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seo-title-tags-guide

The HTML <title> tag is an important element of on-site search engine optimization (SEO). While a good title tag isn’t going to make your page #1 on Google all by itself, it can help boost rankings, search traffic, and even help with sales. Title tags can also be important for social media sharing, and can…

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speedometer to represent fast site

Racers love the expression “speed is life.” It’s a mantra – a simple phrase that reminds every driver that going faster is the key to success. And as it turns out, speed is life in both racing and ecommerce. A volume of data from well known marketing nerds like Neil Patel, website service providers like Cloudflare,…

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