The Spork Marketing Blog - Spork Marketing

What eTailers Need to Know About Ecommerce Fraud {Infographic}

Auto parts etailers are selling sought-after products, which means crooks are actively working the system to scam you for free product. While a certain amount of fraud is a cost of doing business, there are some things every etailer can do to reduce fraud.

Ask Spork Marketing – What’s The Value Of A Link?

Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want… Read More

Illustrating The Difference Between Users, Pageviews, and Sessions in Google Analytics {Infographic}

Google Analytics is a frequent topic here on the Spork Marketing blog, and for good reason. Analytics drives our marketing work. With data, we can see which of our marketing efforts pay off and are worth repeating. Analytics data also tells us what website visitors are looking for and how we should improve a website to… Read More

Selling Auto Parts And Accessories with WooCommerce – Pt. 4 Tips and Tricks

In our fourth post in our series about selling auto parts and accessories with WooCommerce (see part 1, part 2, and part 3), we want to share some final tips and tricks that we have found useful, as well as talk about some of the limitations that we’ve seen with WooCommerce.

Auto Parts Ecommerce: How To Collect Payments

If you’re selling auto parts and/or accessories online, you need a method of collecting payments. This article explains the basics, and offers some advice as well. If you’re new to ecommerce, this post is for you.

Parts Insider Interview Series – Jazva, Streamlining Multi-Channel Retail Operations

This is our latest post in Spork Marketing’s Parts Industry Insider Interview Series. Today, we’re talking with Ryan Elich, director of sales at Jazva. This innovative company provides cloud-based ecommerce solutions for online merchants who want to fast-track their ecommerce future and need the functionality to handle high volume B2B and B2C sales. Jazva offers… Read More

Advertising Auto Parts and Accessories – Strategy and Budget Overview

Advertising is integral to ecommerce growth and success. While there are certainly companies that have managed to grow without any advertising, this is the exception rather than the rule. So, if you sell auto parts and accessories online (or you manufacture them) and you want to grow, the questions are:

Selling Auto Parts And Accessories with WooCommerce Pt. 3 – Helpful Plugins

Building an auto parts ecommerce store using WooCommerce? You’re in the right place. Spork Marketing works with many WordPress websites that have WooCommerce, and we highly recommend you take advantage of plugins that will help your site to run optimally. Here are some of our favorites.

Selling Auto Parts And Accessories With WooCommerce Pt. 2 – Theme Design And Development

As part of our series on the ins-and-outs of using WooCommerce for auto parts ecommerce, let’s look at designing a new WooCommerce site and/or developing a custom theme. (If you’re new here, first check out our previous article about setting up your WooCommerce site that we published previously.)

3 Things That Auto Parts Buyers Hate (And What To Do About It)

Spend enough time as an auto parts etailer and you’ll learn a thing or two about what makes auto parts shoppers angry. Here are three things that auto parts buyers really, really don’t like. Be sure to avoid them so you can keep them coming back for more parts!

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