If you’re in the business of selling parts and accessories, a SEMA membership is probably a worthwhile investment. Not only does membership entitle you to attend the world’s greatest car show, but it also gets you some awesome market research info like the SEMA annual report. Free for SEMA members, you can download the report… Read More
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In today’s Spork Marketing’s Parts Industry Insider Interview Series post, we’re talking with David Copp Stringer, founder and president of Insignia Group. Insignia Group consults with and teaches dealerships how to develop a successful vehicle personalization process. Here’s our interview with David.
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When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, and you can basically divide all auto the platforms into three categories: Platforms built specifically for OEM parts Platforms built for aftermarket parts General ecommerce sites that… Read More
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Social networks are cheap internet marketing tools…as long as your time is free.
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The ecommerce playing field is ultra competitive and multi-channel inventory management absolutely can give players an edge. However, multi-channel selling and management is a big undertaking.
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Auto parts etailers are selling sought-after products, which means crooks are actively working the system to scam you for free product. While a certain amount of fraud is a cost of doing business, there are some things every etailer can do to reduce fraud.
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Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want… Read More
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Google Analytics is a frequent topic here on the Spork Marketing blog, and for good reason. Analytics drives our marketing work. With data, we can see which of our marketing efforts pay off and are worth repeating. Analytics data also tells us what website visitors are looking for and how we should improve a website to… Read More
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In our fourth post in our series about selling auto parts and accessories with WooCommerce (see part 1, part 2, and part 3), we want to share some final tips and tricks that we have found useful, as well as talk about some of the limitations that we’ve seen with WooCommerce.
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If you’re selling auto parts and/or accessories online, you need a method of collecting payments. This article explains the basics, and offers some advice as well. If you’re new to ecommerce, this post is for you.
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This is our latest post in Spork Marketing’s Parts Industry Insider Interview Series. Today, we’re talking with Ryan Elich, director of sales at Jazva. This innovative company provides cloud-based ecommerce solutions for online merchants who want to fast-track their ecommerce future and need the functionality to handle high volume B2B and B2C sales. Jazva offers… Read More
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Advertising is integral to ecommerce growth and success. While there are certainly companies that have managed to grow without any advertising, this is the exception rather than the rule. So, if you sell auto parts and accessories online (or you manufacture them) and you want to grow, the questions are:
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