The Spork Marketing Blog

Online marketing tips, advice, insights, and news for the auto parts and accessories industry.

Ask Spork Marketing – What’s The Value Of A Link?

Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them? Short answer: No. There’s no reliable, proven metric for determining the value of an individual link. This is by design, as search engines don’t want… Read More

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Auto Parts Ecommerce: How To Collect Payments

If you’re selling auto parts and/or accessories online, you need a method of collecting payments. This article explains the basics, and offers some advice as well. If you’re new to ecommerce, this post is for you.

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Two Minute Guide To Twitter

As you may already know, Twitter is a free social marketing service that enables users to send and read messages known as “tweets,” or short messages delivered to followers. Tweets can be sent and received via the Twitter website, on your cell phone, or through a 3rd party tool.

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