Posts Tagged ‘strategy’
11 Marketing Rules To Keep Your Business Out Of Legal Trouble
Want to know what the FTC and other government entities say about marketing? Well, what’s written in black and white can usually be summed up as “don’t lie.” Still, there are some areas of business where activity is regulated carefully. If you want to make sure your business steers clear of any legal troubles, here’s…
Read MoreThe How And Why Of Social Media Marketing In Auto Parts Ecommerce
When a car breaks, people who want to buy the parts they need online don’t go to Facebook or Twitter to order a replacement. Instead, they go to Google (or Bing) and search. So, if you’re an online parts retailer, the best place to acquire new customers is from a search engine. Likewise, if you’re…
Read MoreEcommerce Businesses: Hire Marketing Staff Or Hire An Agency?
Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…
Read MoreLaunching An OEM Parts Ecommerce Website? What A Parts Manager Needs To Know
The secret is out – dealers all over the US and Canada are selling OEM parts online. Selling OEM parts online is a great way to dramatically increase department revenue. It also tends to be much more profitable than wholesale business. If you’re a dealership parts manager ready to start etailing OEM replacement parts, there…
Read More6 Simple Rules For Marketing Your Parts Or Auto Service Online
What kind of business owner would you be if you weren’t interested in improving upon your marketing? Today we give you our most simple, yet effective, marketing rules.
Read More3 Things Every Auto Parts Etailer Must Know About Content Marketing ROI
An effective online marketing strategy starts with a solid content marketing plan. Content marketing works because: It’s helpful. Your content will help people understand your brand, learn how your product(s) address their pain points, offer solutions to problems, etc. It boosts consumer trust. Would you rather buy parts from someone who knows all about parts,…
Read MoreMarketing To The Parts Consumers During Each Stage Of The Buying Process
Does your marketing strategy consider the entire customer buying process? Consumers tend to take a variety of actions before making a purchase, and marketing to potential customers in various stages of the buying process is a best practice. Here are some tips to help auto parts and accessories companies market to consumers at key points…
Read MoreAuto Parts Ecommerce Website Domain Name Ideas
Last week, we shared some tips and suggestions for choosing a good parts ecommerce domain name. This week, we’re following up on that post with some concrete naming ideas. Here’s a list of domain name suggestions for auto part etailers.
Read MoreChoosing A Domain Name For Your New Parts Ecommerce Site
Choosing a domain name for a new parts ecommerce website can be a challenge. There are a million possibilities, and no clear or obvious guidelines. Our goal with this post is to provide a framework that will help you narrow down the name of your new auto parts ecommerce website.
Read MoreDo Not Hire An Automotive Content Writer Until You Read This
NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging but don’t have…
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