strategy Archives - Page 3 of 4

How to Benchmark Your Closest Competitors And Grow

In our previous article about competitive comparison, we talked about the importance of focusing on close competitors, how to identify close competitors, and a basic approach to studying competitors. In this article, we’re going more in-depth on items to study as well as tools available to make benchmarking easier.

The Power Of Controversial Content – And The Risks

We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be beneficial. Which brings us to controversial content.

Selling Auto Parts Online – Who Are Your Close Competitors?

Studying your business competition is a lot like eating dessert: It’s a great idea, but it must be done with care. If you put too much emphasis on it, it can be very bad for your health. Here’s a quick guide we’ve put together to help you identify your closest competitors. Just like dessert, it’s…

Auto Part And Accessory Content Marketing – The Basics

Auto Parts & Accessories content marketing basics

“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990s, before the Internet took off, the most common form of “content marketing” was a phone book.

5 Tips to Get the Most Out of Your Website Advertising

Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…

General Auto Parts Website Marketing Strategy Part II

Continuing our article from last week about general auto parts strategy, you want to: Set specific marketing goals Size up your competition Tear down your product(s) Once you’ve done these three things, you’re ready to continue.

General Auto Parts Website Marketing Strategy Part I

Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and get them to put their part in the cart The problem? While the process is simple, executing the process is very difficult. You need a…

Are You Leaving Shipping Refund Money On the Table?

As a parts retailer, you spend a lot of money on shipping. In fact, shipping might be one of your biggest expenses. Therefore, when there’s a possibility of getting a refund from your shipping provider, you should try to get it. Here’s what you need to know.

Parts Marketing Idea – Cross Promote With A Related Business

Here’s a simple question that can open a hundred doors: What parts and accessories are your customers buying in addition to your products? If you sell vehicle alarm systems, for example, odds are good that your customers have probably already purchased (or plan to purchase) upgrades like fancy wheels, high tech audio systems, engine tuners,…

Five Simple Ecommerce Site Branding Tactics

The word “branding” means different things to different people, largely based on what industry they work in and their job title. To some, branding is advertising without a clear and immediate transactional goal. To others, it’s giving all your products clever names, just as Starbucks calls a large coffee a “venti” rather than a large.…