Posts Tagged ‘strategy’
Auto Parts Marketing Strategy Overview
The simplest way to develop a parts and accessories marketing strategy is to identify all the ways that auto parts (and accessories) are sold, and then work backwards. That’s exactly what we’re going to do in this post. There are basically four sales channels for all parts and accessories: Each of these four sales channels…
Read MoreNew Product Launch Marketing Guide and How-To Part 1 – Competitive Analysis
Launching a new product is one of the biggest challenges in marketing: We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. If you’re a parts or accessories manufacturer launching a new product, this guide…
Read MoreCan Parts And Accessories Retailers Use Brand Names To Market Their Products?
Many auto part and accessory retailers are tempted to use a well-known brand name like “Ford” or “Brembo” in their website domain name or business name. OEMFordParts.com, for example, might be a nice domain name for a Ford dealership selling OEM parts online and “Vintage Broncos” could be a great name for a company that…
Read MoreMulti-Brand Strategy For The Parts And Accessories Industry
As parts and accessories brands grow, inevitably the idea of launching new brands comes up. New brands can often be a good way to increase revenue, but there are risks. At the 2024 E-Motiv Miami conference, Spork Marketing’s Jason Lancaster gave a presentation about multi-brand strategy from the marketing perspective. That presentation – as well…
Read MoreThe Holiday Selling Season Starts In August Now?
According to a Gallup poll, 41% of adults in the United States are starting their holiday shopping this year before November…
Read MoreRYZEO: A Product Recommendation Solution For Parts Ecommerce – Insider Interview Series
We’ve recently spoken with an ecommerce solution leader about how personalizaton could benefit online auto and accessories sellers. We interview Russell Miller, COO of Ryzeo, who shares the company’s recommended products solution that can increase ecommerce conversions and revenue. There’s no need to directly integrate into your platform. The Ryzeo option works with tags and…
Read MoreBasic Facebook / Instagram Strategy And Tactics For Parts Manufacturers And Retailers
A lot of marketers and marketing agencies advocate aggressive marketing efforts on Facebook and Instagram (well, technically “Meta” now) and tell brands and retailers to pour resources into making cool creative, writing clever posts, and so on. At Spork, we see it a little differently. Most companies are putting too much time into Facebook and…
Read MoreParts And Accessories Marketing Growth Strategy – Quick And Easy
At Spork, we use a fairly simple marketing strategy to grow our client’s business, and we’re going to share that strategy below. While there are many important details we’re leaving out (mostly for brevity’s sake), the outline should be helpful to anyone charged with growing an auto parts or accessories business. We Need Answers To…
Read MoreVehicle Electrification Trends – Parts And Accessories Sales
Vehicle electrification is underway, with 4+ million EVs on the road in the US by the end of 2021¹ and sales growing rapidly. What does it mean for parts and accessories sales? Should the auto parts and accessories industries expect growth or shrinkage? Will we see demand for certain types of parts or accessories collapse?…
Read MoreSelling Parts On eBay, Amazon, And Other Marketplaces
eBay and Amazon sell a lot of auto parts and accessories. So do Sears.com, Newegg, and Rakuten. All of these sites are open to 3rd party auto part retailers, and many find them to be a great source of additional revenue. Here’s a rundown of each marketplace, with some tips and advice.
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