In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your…
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Blogging Tip – Add Internal Links To Every Post
Blogging is one of the cornerstones of online marketing. When done correctly, a blog helps introduce consumers to your products, addresses objections consumers may have before buying, and supports consumers…
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Quick Auto Parts Ecommerce Tip – Contact Customer and Verify Fitment
No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you…
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Ecommerce Abandoned Carts: A Plan of Attack
It’s estimated that 69.89% of online shopping carts are abandoned. That means that – on average – seven out of 10 online shoppers will put something in their cart and…
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Spork Marketing’s 2018 Auto Parts Ecommerce Shipping Survey Results
Our 2018 shipping survey is completed, and the results are below. We’ll start by explaining why we created this survey and what we hoped to learn, and then highlight some…
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Free SEO Tip – Make Your Site Faster With Optimized Images
User experience – particularly when it comes to website speed – is critical to both conversion rate and search engine optimization (SEO). Faster websites tend to sell more parts, and they also…
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SEMA Market Reports Show That Industry Needs Better Content
If you’re in the business of selling parts and accessories, a SEMA membership is probably a worthwhile investment. Not only does membership entitle you to attend the world’s greatest car…
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Parts Insider Interview Series – Insignia Group, Vehicle Personalization Consultants
In today’s Spork Marketing’s Parts Industry Insider Interview Series post, we’re talking with David Copp Stringer, founder and president of Insignia Group. Insignia Group consults with and teaches dealerships how…
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Budget Parts Marketing Tip: Social Media Is Almost Free
Social networks are cheap internet marketing tools…as long as your time is free.
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A New Guide Breaks Down The Many Facets Of Multi-Channel Selling
The ecommerce playing field is ultra competitive and multi-channel inventory management absolutely can give players an edge. However, multi-channel selling and management is a big undertaking.
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What eTailers Need to Know About Ecommerce Fraud {Infographic}
Auto parts etailers are selling sought-after products, which means crooks are actively working the system to scam you for free product. While a certain amount of fraud is a cost…
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Ask Spork Marketing – What’s The Value Of A Link?
Here’s a question that we’ve heard a few times: Do you have a way of evaluating links and their effectiveness compared to their cost / effort needed to acquire them?…
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Illustrating The Difference Between Users, Pageviews, and Sessions in Google Analytics {Infographic}
Google Analytics is a frequent topic here on the Spork Marketing blog, and for good reason. Analytics drives our marketing work. With data, we can see which of our marketing…
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