In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your…
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Why Your Auto Parts Store Should Accept AMEX
There’s a long list of companies that don’t want to accept American Express (AMEX), including a lot of auto parts and accessories etailers. AMEX charges hefty fees, their chargeback policies…
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Low Production Quality Internet Video Can Be OK
You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis…
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Parts Insider Interview Series – Unified Commerce EBIZPLATFORM
In today’s Parts Insider Interview, we’re talking with Chris Leebelt, CEO & CIO of EBIZPLATFORM. EBIZPLATFORM is a Unified Commerce Platform for Manufacturers and Suppliers of complex products (like auto…
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What Do You Need to Have A Successful Auto Parts Ecommerce Website?
If you’re thinking about starting an auto parts ecommerce business, you’re probably wondering about a lot of things. Some of the most common questions we get from people launching a…
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How Much Is A Single Video View Really Worth?
Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a…
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Parts Marketing Idea – Produce Installation Videos
YouTube is incredibly popular with auto parts buyers, and the reason is simple: YouTube is the best place to find videos explaining how to complete repairs, add accessories, and even…
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Video SEO Basics Part 2
In Video SEO Basics Part One, we talked about the SEO benefits of adding a video to a page, where to host a video, where to share it, and how…
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Accepting PayPal On Your Auto Parts eCommerce Store
If you’re an online retailer thinking about accepting PayPal, this article is for you. We’ll talk about why accepting PayPal is a good idea, PayPal’s different products/services, and give you…
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Video SEO Basics Part 1
Wondering how you can maximize the SEO value of a video you’ve created? If so, this article is for you. We’ll discuss: Why video can boost your site’s rankings Where…
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What’s The Difference Between SEO And PPC?
Here’s a basic question that a lot of people have for us: What’s the difference between SEO and PPC? In the screenshot of Google search results below, all the ‘green’…
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Do You Need SEO, Or Do You Need A Better Website?
Every so often a potential client with a poorly converting website asks for search engine optimization (SEO) services. We want to give people what they ask for, but we know…
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Same-Day Shipping Is a Best Practice For Auto Parts Ecommerce Companies
In news that will surprise no one, most consumers are impatient. When you’re selling parts and accessories online, it can be challenging to convince an impatient customer to wait a…
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