A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based…
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How To Build Your Own Content Operations Platform (Content Hub)
As a marketing agency, we generate a lot of content. Over the years, we’ve used various processes to manage the ideation, creation, review, and publication of all the content we…
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Bad Business Reviews Are No Good. Here’s How You Fix It.
If you’ve been in business for more than a minute, you know what it’s like to receive a bad review from a customer. Maybe the review is left on Google,…
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E-Motive’s Fully Managed Ecommerce Solutions – Parts Insider Interview Series
In today’s Parts Insider Interview, we’re talking with Karl Wellman, North American Business Development Director and Andrew Rowson, the CEO and Founder of E-Motive, a global company that specializes in…
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The High Cost Of Revenue-Based Marketing Fees
There are two ways that most marketing agencies charge for their services: A fee for a service, where the agency and the client agree to charge a fixed dollar amount…
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Why Your Auto Parts Store Should Accept AMEX
There’s a long list of companies that don’t want to accept American Express (AMEX), including a lot of auto parts and accessories etailers. AMEX charges hefty fees, their chargeback policies…
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Low Production Quality Internet Video Can Be OK
You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis…
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Parts Insider Interview Series – Unified Commerce EBIZPLATFORM
In today’s Parts Insider Interview, we’re talking with Chris Leebelt, CEO & CIO of EBIZPLATFORM. EBIZPLATFORM is a Unified Commerce Platform for Manufacturers and Suppliers of complex products (like auto…
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What Do You Need to Have A Successful Auto Parts Ecommerce Website?
If you’re thinking about starting an auto parts ecommerce business, you’re probably wondering about a lot of things. Some of the most common questions we get from people launching a…
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How Much Is A Single Video View Really Worth?
Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a…
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Parts Marketing Idea – Produce Installation Videos
YouTube is incredibly popular with auto parts buyers, and the reason is simple: YouTube is the best place to find videos explaining how to complete repairs, add accessories, and even…
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Video SEO Basics Part 2
In Video SEO Basics Part One, we talked about the SEO benefits of adding a video to a page, where to host a video, where to share it, and how…
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Accepting PayPal On Your Auto Parts eCommerce Store
If you’re an online retailer thinking about accepting PayPal, this article is for you. We’ll talk about why accepting PayPal is a good idea, PayPal’s different products/services, and give you…
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