Search engine marketing (SEM) and search engine optimization (SEO) are universally recognized for their high R.O.I. - and they're also Spork Marketing specialties.
We understand the auto industry better than most marketing firms. Jason Lancaster, the president of Spork Marketing, has nearly 10 years of experience in retail automotive sales.
When it comes to choosing a website designer, business owners are often enticed by "elements." What will the site look like? What features will it have? How will people find specific information? These are all important considerations. However, a business website's effectiveness is usually determined by how well it adheres to a few basic design principals... Read More
Blogging is a great way to market your business online - it allows customers to engage you online in a way that's credible, authentic, and interactive. If you're new to business blogging, here's what you need to know to get started. Read More
Successful business blogs come in all shapes and sizes - there are dozens of strategies for using a blog to promote your product or service, and there is no one "right" way. But that's not to say that there aren't some basic and fundamental business blogging tactics and techniques. Read More
As we all know, “branding” is about cultivating positive feelings towards your product or service. “Branding” can come in many different forms, and that makes it hard to quantify. Consider your local Starbucks. When I order a coffee, the sizes I request are called “small,” “medium,” or “large.” However, when the barista repeats my order [...]
I’m amazed by the current state of internet video. While professional video production companies struggle to have their best efforts noticed by the masses, poorly produced and low quality videos made by consumers go “viral” every day and enjoy millions of views.
There are exceptions to this rule of course, but the key lesson here is [...]
I get a lot of questions about why I chose “spork” for our company name and logo.
There’s no sentimental reason for choosing a spork - instead it’s just a fun word for a utensil that symbolizes efficiency, simplicity and effectiveness. Since this is what our marketing firm stands for, the spork seemed to represent our [...]
As an American Express card holder, I just received a stylish little package of “Online Marketing Tips” flash cards. Intrigued, I carefully reviewed each. While the information was incredibly basic, most of it was accurate and useful. Unfortunately, there are a couple of recommendations made by AMEX that I have to disagree with.
My free online [...]
Five search engine optimization tips specifically for local business. Add local keywords to your website’s title, add geo meta tags to your site’s HTML, get listed in all the free local directories, and more.
“Pretty” websites are great to look at, but they don’t make much sense when it comes to doing business. When it comes to websites, users are more interested in the “steak” than the “sizzle.”
Every day, businesses large and small miss the mark with their customers. Instead of helping them figure out exactly what they need, many businesses give their customers exactly what they ask for.
Is a tragically bad advertisement actually good advertising? I examine a local casino’s TV ad and discuss the pros and cons of a “bad” advertisement.
