Spork Website Changes Coming
As you may have noticed, I haven’t been blogging much lately. While some of this can be blamed on the birth of my first child Maggie (who is super cute, btw), it’s also because I’m diligently working on a new version of the Spork Marketing website that I will launch by the end of the month.
The new version of the site will feature a simplified layout and an updated appearance (something sorely needed as the current design is 3+ years old now). If you have any suggestions, I’d love to hear them.
Thanks!
Jason
How Not to Request A Guest Blog Post – A Real Life Example
UPDATE: I was contacted by the company that sent the emails outlined below, and was informed that the person who contacted me was new. I was also offered a prompt apology. For that reason, I have removed the references to the individual and the company he works for from the post.
The following article is two parts: The first part is the story of how someone working on behalf of a well-known university went out of his way to insult and annoy me in the course of requesting I publish a guest post. The second part is the free marketing advice.
If you’re not interested in the story (and I don’t blame you if you’re not), feel free to skip to the marketing advice in the “What We Can Learn From This Story” section. Read More
Mobile Devices Are The Future – Desktop PCs Sliding into Third Place
Have you ever sent or received a fax? Me too. About a thousand times I think. Back in the days before email, the fax was the best way to send a document. As late as 2006, I was sending and receiving faxes as part of my job at the car dealership. Despite the fact that everyone had email accounts at that time, our business was still sending and receiving faxes regarding vehicle financing, vendor payments, etc.
Even today, five years later, there are still people using the fax machine daily. It’s an established form of business communication, and despite the rise of email, the fax hasn’t disappeared.
Yet clearly, the days of the fax machine are dwindling. At some point, they will disappear. It’s inevitable.
I talk about the fax machine because I think it illustrates the manner in which desktop PCs will decline. Eventually, they will be overtaken by mobile devices, a.k.a. smart phones and tablets.
Here’s why: Read More
Alternatives to Cheap SEO Services
I hate the idea of “cheap SEO,” because in my experience there’s nothing cheap about SEO…at least not good quality SEO.
Whether you hire someone or do SEO yourself, it’s time consuming work that requires attention to detail as well as an understanding of how search engines work. If you hire someone, they need to be compensated for their skills and their knowledge. If you do your own SEO work yourself, you need to be prepared to invest significant amounts of time.
Still, there are companies that provide so-called SEO services on the cheap. Some companies sell “SEO” for $39 a month, promising top rankings for dozens of keywords at a price that’s lower than your cable bill. The thing is, if you know even the basics of SEO, you know that $39 a month really doesn’t come close to covering the costs of real work.
Think about it this way: SEO can make or break a business. If you rank #1 for your target search term on Google, you’re going to get hundreds of website visitors and (hopefully) dozens of calls and emails. Generally speaking, dozens of calls from potential customers are worth far more than $39 a month…and we all know that you usually get what you pay for. If you buy $39 worth of SEO, you’re going to get something that – at best – offers $39 of value.
Still, there’s no getting around the fact that some businesses can’t afford to budget more than a handful of dollars to SEO. If this is your business, the following is for you. I’m going to talk about good alternatives to cheap SEO companies. Read More
The ‘Bad Links Can Hurt You’ Myth Just Won’t Die
Earlier today, an article I wrote for Search Engine Journal titled “Let’s Kill the Bad Inbound Links Can Get Your Site Penalized Myth” received a less than complimentary response from Michael Gray, a well-known member of the SEO community that I have had the pleasure of listenting to at a couple of conferences over the years. I so enjoy Mr. Gray’s work that I have – and I just counted – 4 different blog posts he has written bookmarked and filed under “SEO Tips.” He’s on my SEO faves list on Twitter. I’ve recommended him to clients who need more than I can provide.
Without an ounce of sarcasm, I say that the guy is a fantastic SEO. If I someday acquire half of his knowledge and skill, I’ll be lucky.
So, you can imagine my disappointment when Mr. Gray dropped the following tweets in response to my article:
I call BS on this article narrow minded BS http://ow.ly/1wst3T…If you don’t believe there are poison link networks you are a naive idiot and should step away from the keyboard … NOW
Ouch, right? He’s referring to me when he says “naive idiot.” My problem is, I just don’t get it.
UPDATE: James Carson, an SEO in the UK, wrote up a blog post about Mr. Gray’s response to my article. He’s said that he doesn’t agree with me (fair enough), but I think he’s done a good job of giving an outside point of view, so feel free to check it out. Read More
Low Production Quality Internet Video Can Be OK
You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis on video production quality in the marketing world, and when you call your local video production company you may find out that shooting a relatively simple 2-3 minute video can cost thousands of dollars to produce. While I’m not saying that top quality video production isn’t necessary, your company doesn’t necessarily need to invest in top quality production to produce a successful online video.
The proof? Aside from hundreds of thousands of examples of successful low-quality videos on YouTube, we also have a Rice University study of Internet video and production quality which says that viewers don’t have a negative perception of a low quality internet video provided the message is good.
In my mind, we can simplify this and say that, unless your video is branding or advertisement, you can get away with lower production quality. Let me give you some examples: Read More
Median American Family Debt Problems – Infographic
We created the following debt infographic in concert with our favorite Denver bankruptcy attorneys because
- we wanted to build some links and
- we wanted to raise awareness of a pretty big problem – debt
After putting together a lot of the data for the graphic myself, I’ve come to the following conclusion: America has a culture of debt. Our government (at the local, state, and federal levels) has budget problems, yet voters expect government to provide numerous services…even when they don’t have the funds to do it.
Our cultural icons – movie stars, athletes, business tycoons, etc. – all emphasize the accumulation of “stuff.” It’s not enough for us to admire or emulate someone…we have to buy their perfume, wear their clothing, etc.
Finally, our tax and financial laws are written to encourage debt. Borrow money to buy a house? Get a tax break. Borrow money for college? Get a tax break. But if you pay for your house or your college education with cash, the law doesn’t give you a break, nor does anyone offer you a ‘cash discount’ on tuition or property (well, at least not often).
I know I’m ranting here, but my point is that the following infographic made me think. I hope you like it.
Created by Spork Marketing on behalf of Wink & Wink, P.C.
Google+ And What It Means For Your Business
If you’re a harried business owner or marketing manager, I bet the last thing you want to hear about is some new social network that you absolutely must get involved in.
Therefore, it pains me to say this, but here goes: There’s a new social ‘thing’ that you must get involved with. It’s called Google+, and I think it’s a serious threat to Twitter and Facebook. Here’s why: Read More
Denver Internet Service Options – Surprise, none of them are very good
As a long-time Denver resident, I feel comfortable stating the following: The average Denver consumer loaths the local cable company. I can’ t think of anyone who likes the local cable company (Comcast), but most people seem to begrudingly tolerate them.
I count myself among the latter – I don’t hate Comcast, but I’m not a fan either. Unfortunately, Comcast offers the best Internet service in Colorado…here’s how I’ve come to that conclusion. Read More
Keybroker Social Facebook Ad Manager – A Review
June 17,2011 – As part of our pay-per-click ad management services, we help create and manage Facebook Ads campaigns. For the last couple of years (we ran our first Facebook ad campaign back in June 2008), we’ve been managing these campaigns directly on Facebook. While this isn’t a terrible way to go, it’s time consuming and very limiting when you’re trying to run a larger campaign with lots of different ad creative.
Last week, when faced with the prospect of manually creating dozens of ads on Facebook one-at-a-time, I decided to test a Facebook ad management tool called Keybroker Social. Here is a quick review of the Keybroker Social Facebook ad management tool.
