Auto Parts Marketing
Parts Marketing Idea – Put A Sign Next To The Show Cars You Sponsor
Part manufacturers and retailers know that donating parts to a show vehicle can be a great source of free media coverage. A project car can be written up in magazines or on websites, generating the car’s sponsors a lot of free publicity in the process. Of course, a show car can only provide publicity to…
Read MoreAuto Parts Marketing Idea – Collect Reviews and Testimonials
If you want to sell more parts, collect reviews and testimonials from your customers. You’re probably thinking “DUH!”, but the trick is in the doing. Here’s a rundown of tools and methods an auto parts etailer can use to collect reviews and testimonials from customers.
Read MoreHow to Benchmark Your Closest Competitors And Grow
In our previous article about competitive comparison, we talked about the importance of focusing on close competitors, how to identify close competitors, and a basic approach to studying competitors. In this article, we’re going more in-depth on items to study as well as tools available to make benchmarking easier.
Read MoreThe Power Of Controversial Content – And The Risks
We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be beneficial. Which brings us to controversial content.
Read MoreHere’s Why Most Parts Retailers Don’t Need a Mobile App
Mobile apps can be a great marketing tool for specific situations, but generally speaking they’re a bad idea for most auto part retailers. Here’s why: It’s very difficult to get customers to install them They’re expensive to develop and maintain, which makes ROI a challenge Let us explain.
Read MoreHow A Simple, Easy To Understand Return Policy Can Boost Sales
One of the biggest concerns consumers have about buying auto parts online: getting stuck with an unwanted part. This is because most online shoppers have been burned by a tricky online return policy, causing most online buyers to worry about return policy verbiage.
Read MoreLeverage Offline Events To Drive Online Sales
Auto parts retail is growing rapidly on the internet, so much so that many traditional “brick and mortar” retailers are struggling to grow. However, this shift from traditional retail to online retail doesn’t mean that so-called “offline” marketing is a waste of time for etailers. In fact, online-only part and accessory retailers can benefit greatly…
Read MoreDealing With Automotive Ecommerce Data
While there’s nothing easy about selling auto parts online, wrangling product data is no picnic. One could say that managing product data is the hardest part of selling parts online (arguably). This is because product data is considerable, complex, and constantly changing. Ecommerce platforms that are designed to manage automotive data do a great job…
Read MoreGeneral Auto Parts Website Marketing Strategy Part II
Continuing our article from last week about general auto parts strategy, you want to: Set specific marketing goals Size up your competition Tear down your product(s) Once you’ve done these three things, you’re ready to continue.
Read MoreGeneral Auto Parts Website Marketing Strategy Part I
Selling auto parts online is pretty simple: You provide customers with the information they need to make a purchase decision You gain the customer’s trust You reassure the customer and get them to put their part in the cart The problem? While the process is simple, executing the process is very difficult. You need a…
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