Auto Parts Marketing
3 Things That Auto Parts Buyers Hate (And What To Do About It)
Spend enough time as an auto parts etailer and you’ll learn a thing or two about what makes auto parts shoppers angry. Here are three things that auto parts buyers really, really don’t like. Be sure to avoid them so you can keep them coming back for more parts!
Read MoreParts Marketing Idea – Offer Branded Merchandise
If you’ve ever seen a hat or t-shirt with a company logo on it, you’ve seen branded merchandise. And, you see a lot of people wearing Nike branded clothes (for example), you would logically assume Nike is a big brand. So, what if you could get people wearing your company’s brand at car shows, swap…
Read MoreEcommerce Businesses: Hire Marketing Staff Or Hire An Agency?
Many small and mid-sized ecommerce companies struggle with the following question: Should we hire an agency or add marketing staff? While the two options aren’t mutually exclusive, this article will offer our perspective as an agency, as well as our observations about in-house staff from our side of things. Both options have pros and cons,…
Read MoreLaunching An OEM Parts Ecommerce Website? What A Parts Manager Needs To Know
The secret is out – dealers all over the US and Canada are selling OEM parts online. Selling OEM parts online is a great way to dramatically increase department revenue. It also tends to be much more profitable than wholesale business. If you’re a dealership parts manager ready to start etailing OEM replacement parts, there…
Read MoreHow Are You Testing Your Marketing Message?
A customer asks “Why should I buy your X instead of one from your competitor?” What do you say? And, importantly, how do you know that your response is effective? Experienced salespeople and marketers understand the importance of messaging – how you explain what it is that your product does better than every other product.…
Read More6 Simple Rules For Marketing Your Parts Or Auto Service Online
What kind of business owner would you be if you weren’t interested in improving upon your marketing? Today we give you our most simple, yet effective, marketing rules.
Read MoreMarketing To The Parts Consumers During Each Stage Of The Buying Process
Does your marketing strategy consider the entire customer buying process? Consumers tend to take a variety of actions before making a purchase, and marketing to potential customers in various stages of the buying process is a best practice. Here are some tips to help auto parts and accessories companies market to consumers at key points…
Read More3 Auto Parts Promotional Offers That Won’t Run Over Your Profits
Shoppers are always looking for a deal. Research shows that discount codes and promotional offers can drive customers to your site and boost sales, which shouldn’t come as a surprise. The trouble is, special offers can kill profitability (especially for smaller etailers that are dependent on drop-shipping). But we have good news: There are coupons…
Read MoreParts Marketing Idea – Play Ads While Customers “Hold” On Your Phone System
When a current or potential customer calls your business and is placed on hold, what do they hear? Most phone systems allow for some sort of “looped” audio. Some companies simply play music, some just have the generic “music on hold” that’s provided with the phone system. But this is a missed opportunity! If you’ve…
Read MoreAuto Parts Marketing Ideas – Get Inspired!
An ecommerce auto parts site is always competing. Keeping your store’s marketing efforts fresh and updating content is imperative in this highly competitive arena.
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