SEO is pretty simple — there are only three big keys to success:
The devil, as they say, is in the details.
Your website should be easy for the search engines to read and understand. There are a lot of specific, technical elements of structural optimization (a.k.a. “on site” optimization) that must be evaluated and fixed. Some of the most important on-site elements that we can optimize include:
While properly optimized site structure is important to SEO success, it’s a small part of the SEO puzzle.
Google and Bing are designed to find the best quality content on the web for any given search term, and then display that content first. As a result, every SEO strategy must focus on content development…at least if it’s going to be successful long-term.
At Spork, we know automotive content. We own and/or manage more than a dozen automotive content sites, ranging from niche sites about winches (WinchBin.com) to auto advice (AccurateAutoAdvice.com) to one of the web’s more popular truck blogs (TundraHeadquarters.com, which receives 100k+ visitors each month). We also manage client blogs for dealerships, place guest blog posts with great frequency, and we even generate videos, infographics, surveys, etc.
At the risk of sounding arrogant, we’re good at creating quality content for the auto industry.
Google and Bing rely heavily upon links to determine rankings, but tweets, shares, Google +1’s, and other signals help determine which sites should be ranked #1 for any given search term.
Links from trusted and relevant websites are particularly important to SEO success. Examples of good links for automotive sites include natural links in quality forums and from owner’s club sites, editorial links on popular automotive blogs, links from other automotive retailer’s websites, etc.
Since we work with a range of clients, it’s difficult to define either a set cost or timeline. However, it’s generally safe to say that:
There are a lot of little things that make Spork Marketing special, but the big things are:
To learn more about the way we do business – and to see if we can work together – please use the form to the right.