Your website should be easy for the search engines to read and understand. There are a lot of specific, technical elements of structural optimization (a.k.a. “on site” optimization) that must be evaluated and fixed. Some of the most important on-site elements that we can optimize include:

• HTML title tags
• Image alt tags
• Search engine friendly URI’s that include keywords
• Strategic use of internal linking to boost crawling
• Sitemaps, well-written META description tags, etc.

While properly optimized site structure is important to SEO success, it’s a small part of the SEO puzzle.

Google and Bing are designed to find the best quality content on the web for any given search term, and then display that content first. As a result, every SEO strategy must focus on content development. Content – like blog posts, how-to guides, videos, infographics…these are all high performing tools for improving search results. This is why we say that SEO is a technique rather than a tactic.

Basically, finding success in SEO is about making sure you create and promote great content. To learn more about the real key to SEO, check out our content marketing services.

Google and Bing rely heavily upon links to determine rankings, but tweets, shares, Google +1’s, and other signals help determine which sites should be ranked #1 for any given search term. Links from trusted and relevant websites are particularly important to SEO success. Examples of good links for automotive sites include natural links in quality forums and from owner’s club sites, editorial links on popular automotive blogs, links from other automotive retailer’s websites, etc.