Email Marketing

There’s an old expression that applies quite well to email marketing:

“Your best customers are the people that have already given you money.”

Our email marketing services focus on helping you develop and maintain a relationship with your current and former clients. We facilitate email interaction, generate email newsletters, and offer guidance and advice for maximizing your email marketing efforts. Our rates vary based on your requirements, but basic email newsletter services start at $150.

Contact us to discuss your email marketing goals, and please make sure to subscribe to our quarterly email newsletter so you can see our email marketing services in action.

View a sample email newsletter.

Email Marketing Tips

The subject line is the most important part of your email. The best practice is to identify yourself in the subject line AND give someone a reason to open your email, all in 80 characters or less (50 or less for a pure marketing piece).

Personalize your emails. If you’ve got good data, put your customer’s name in the header of each email.

Invest in email delivery. Sending out mass emails from your company email address is the mark of an amateur. Unless you’ve invested in white labeling your mail server (if you don’t know what that is then you haven’t done it), many of the emails you send from your company account (or your personal email account) are going right in the ‘Junk’ folder.

Constant Contact and Vertical Response both offer excellent email management solutions and they guarantee your email will get past the spam filter. These services are incredibly inexpensive, so if you’re still sending emails from your personal account, stop messing around already and sign-up!

Design email for both HTML and text. Most people read their emails online, meaning that HTML is the most important email format. Still, it makes sense to consider what your email will look like in text format for all those folks using older email viewers, dial-up, and/or their mobile phone to check their email.

Don’t put offers in graphics. If your email contains an offer, make certain that someone can learn about it without having to view any graphics. Free email programs (like Hotmail, Gmail, and Yahoo) frequently block images, so you can’t depend on the image to make your email work.

Test. Test different layouts, subject lines, offers, and link text. Track results carefully. As you collect data, you can refine your emails, boost your ROI, and cut your costs.