Spork Case Study: How a Small Splash of Color

Created Big Sales Waves

Our Goal

Improve ecommerce website conversion rates through A/B testing.

What We Did

We noticed customers visiting our client’s site weren’t always using the main search form, and surmised that the form was not eye-catching enough. We tested a darker background color with increased contrast, monitoring both page engagement and site conversion rates for evidence of success.

What Happened

After several weeks of testing, we reached statistically significant test results that proved our change had improved both engagement on the homepage and overall conversion rates by 3% – translating to five figure increase in annual sales

Are You Optimizing for Conversion Rate?

Make your website work better for you. If your site’s converting at just 1% and you raise that to 2%, you’ve just doubled your sales!

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