Spork Studio with Jeep, camera, and lights

For the better part of two decades, you could boil all online marketing tips, advice, and best practices down to one mantra: Content is king. And as tired as this mantra is, it’s still absolutely correct in 2020. Content is the heart of the online experience. “Content is king,” now and forever. Content is the…

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Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re…

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In Video SEO Basics Part One, we talked about the SEO benefits of adding a video to a page, where to host a video, where to share it, and how to optimize the video when it’s placed on your website. In part two, we’ll talk about the basics of optimizing a video you upload to…

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You Tube symbol press play

Wondering how you can maximize the SEO value of a video you’ve created? If so, this article is for you. We’ll discuss: Why video can boost your site’s rankings Where you should host your videos online Where you should share videos to maximize their SEO value How to optimize your site for your video to…

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Professional video production can chew up a lot of resources. A professional camera operator works for $500+ a day. A professional video editor can charge more than $100 an hour. Actors will want anywhere from hundreds to thousands of dollars to appear in a video, and a producer to quarterback the whole operation can cost…

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How Online Video Can Boost Website Engagement

Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct correlation between landing page engagement and conversion rates. If you can make your landing pages more engaging, your conversion rates are going to go up.…

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Video ROI

A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your…

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Building links on YouTube

According to various sources, YouTube is the 2nd biggest search engine on the Internet with more than 3 billion searches per month. Obviously, there’s a big opportunity in placing and optimizing videos for YouTube. That’s a lot of search traffic, and ranking a video for a popular search is sure to drive revenue. However, YouTube…

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