Posts Tagged ‘marketing best practices’
Email Marketing In The Auto Industry Is Dead – Why It’s Time to Resurrect It
Very few online auto parts retailers make proper use of email marketing, which means email marketing is dead. But email marketing works! Which is why we say, “long live email marketing!” In this article, we’ll explain what a good email marketing program looks like, and how parts etailers and parts manufacturers can leverage email to grow.
Read More5 Reasons To Talk To A Marketing Firm Before You Hire A Web Designer
When the average person goes to buy a brand new car, they usually don’t stop by the tire shop first. There’s not much sense in buying tires for a car you don’t have, and besides, don’t most new cars come with tires? Yet for some inexplicable reason, people often work with a search engine marketing…
Read MoreParts Insider Interview Series – North American Dealers Parts Exchange, An Exchange Platform For Idle Parts
Today, we continue Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts ecommerce. We’re speaking with Shawn Larkin, founder of North American Dealer Parts Exchange (NADPE). An industry rule-of-thumb is that there is only a 15% chance of that dealership ever selling a part that has been in…
Read MoreParts Ecommerce Blogging Best Practices, From Design To Content to Promotion
Posting and sharing content on a regular basis is one of the cornerstones of online marketing – it’s hard to be successful without it. For most companies, this regularly published content “lives” on a blog. Blogs offer a lot of benefits: Blog posts can help sell products by explaining features, offering installation advice, etc. Blog…
Read MoreChannel Spyder, A Business Automation Tool
An Interview With Parts Industry Insider, Jim Sinclair This is the second post in Spork Marketing’s interview series, offering our readers even more insights to the business of auto parts ecommerce. Today, we’re speaking with Jim Sinclair, founder of Channel Spyder. Jim started as a small retailer looking to compete on eBay and Amazon. His…
Read MoreAuto Parts Website Design – 3 Best Practices
Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally…
Read MoreAuto Parts Pay-Per-Click Advertising – Tips and Best Practices
PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:
Read MoreIdentifying An Idle Parts Inventory Problem – And Solving It
If your parts department staff is worried about trying to fit all your parts on the available shelves – and/or if you’ve got parts with dust on them – you may have an idle parts inventory problem. Idle inventory steals both shelf space and money from your parts department, reducing your rate of return. The…
Read MoreThe Power Of Controversial Content – And The Risks
We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be beneficial. Which brings us to controversial content.
Read MoreHow A Simple, Easy To Understand Return Policy Can Boost Sales
One of the biggest concerns consumers have about buying auto parts online: getting stuck with an unwanted part. This is because most online shoppers have been burned by a tricky online return policy, causing most online buyers to worry about return policy verbiage.
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