marketing best practices Archives

Intellectual Property Experts: Sisson & Banyas Attorneys at Law

Many automotive parts and accessory brands learn about the importance of intellectual property after they have an issue: Through it all, we’ve learned just enough about intellectual property laws to know there’s no substitute for legal expertise. Sisson & Banyas is an IP law firm that knows the parts and accessories industry, having worked with…

Auto Parts Marketing Strategy Overview

The simplest way to develop a parts and accessories marketing strategy is to identify all the ways that auto parts (and accessories) are sold, and then work backwards. That’s exactly what we’re going to do in this post. There are basically four sales channels for all parts and accessories: Each of these four sales channels…

Who Are the Best Influencers for Marketing Auto Parts and Accessories?

The conventional wisdom in influencer marketing says:

New Product Launch Marketing Guide Part 2 – Messaging

We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. This is the second article in our series, and it’s focused on message development and testing.

Performance-Based Marketing Is Bad For Clients

Performance based marketing is a bad deal.

A recent article from the Think With Google marketing blog included a baffling statistic: 41% of agencies now use a performance-based compensation model. This is incredible, as performance-based fee arrangements almost never benefit clients. Marketing Isn’t Magic Most marketing agencies do the same thing – the basics: Agencies exist because they offer businesses expertise and…

Phone Call Best Practices For Dealership Parts Departments

If you’re in a dealership parts department, you’re selling parts online, and you’re wondering how you can grow sales (and get profitable) we invite you to consider the telephone! Your parts department probably isn’t doing a great job on the phone (we rarely encounter that), and even if they are there are some things they…

Eliminate Returns To Maximize Profits – Best Practices

When we talk about parts and accessories ecommerce, we’re usually focused on increasing sales to grow profits. But there’s another easy way for most parts and accessories retailers to increase profits: eliminate product returns. Product returns are extraordinarily expensive. Optoro – a “returns solution provider for retailers and brands” – says that the average return…

Redesigning Your Ecommerce Website? Here’s The Best Practice Process

Best Process for REdesigning an Ecommerce Site

Website redesigns can be perilous: Redesigning an old, out-of-date site is usually really smart, but sometimes old and out-of-date sites are surprisingly effective. Redesigns typically impact organic search traffic and rankings. Sometimes, the impact is positive. Sometimes it isn’t. Redesigns that don’t incorporate data and consumer research usually don’t work well. Many companies have experienced…

Same-Day Shipping Is a Best Practice For Auto Parts Ecommerce Companies

In news that will surprise no one, most consumers are impatient. When you’re selling parts and accessories online, it can be challenging to convince an impatient customer to wait a few days for their order. If you can’t convince a potential customer to wait for their order, they may buy offline. So, if you want…

Quick Auto Parts Ecommerce Tip – Contact Customer and Verify Fitment

No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you charge a restocking fee, returns are typically a net loss. So, to maximize profits and minimize hassles for you, your supplier(s), and your customers, it’s…