Intellectual Property Experts: Sisson & Banyas Attorneys at Law

Many automotive parts and accessory brands learn about the importance of intellectual property after they have an issue: Through it all, we’ve learned just enough about intellectual property laws to know there’s no substitute for legal expertise. Sisson & Banyas is an IP law firm that knows the parts and accessories industry, having worked with…

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New Product Launch Marketing Guide Part 5 – Getting Reviews

We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. This is the fifth article in our series, and its’ focused on getting reviews and testimonials for a new product.

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New Product Launch Marketing Guide Part 4 – Website Content

We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. This is the fourth article in our series, and its’ focused on publishing website content that supports a new product launch.

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