Price match guarantee

Offering your customers a price match guarantee is a great way to incrementally boost sales and – more importantly – build trust. When people see that you’ll match any price, they’re less inclined to check your pricing and less concerned about paying too much. As a result, the vast majority of your customers will never…

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Cross promote

Here’s a simple question that can open a hundred doors: What parts and accessories are your customers buying in addition to your products? If you sell vehicle alarm systems, for example, odds are good that your customers have probably already purchased (or plan to purchase) upgrades like fancy wheels, high tech audio systems, engine tuners,…

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Auto Parts Marketing Idea: Retargeting campaign

The practice of retargeting is commonly used in online marketing to: “Rescue” customers who abandoned the checkout process, bringing them back to the site Remind customers your company exists and has the products they’re looking for Strategically upsell or cross market related products Encourage website visitors to like/follow the company on social media, request content,…

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parts marketing idea - sponsor a build

Few activities garner the interest of hard-core enthusiasts like project vehicles or “builds.” Thus, sponsoring a project car or a build is a great way to get your brand name in front of hard-core enthusiasts. Since many of these enthusiasts are influential on social media, sponsoring a build is also a great way to get…

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Auto Parts Marketing Idea: Offer Free Shipping

As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s willingness to spend. Revenue – and the number of transactions you complete – can often increase. More transactions and more revenue generally lead to more…

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Auto Parts Marketing Idea: Shipping Tips

There’s an old truism in business: “your best customers are the people who have already bought from you.” Hence, one of the smartest things any business can do is “upsell” their existing customers, encouraging them to buy more parts whenever you have their attention. And one of the best times to get your customer’s attention…

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Auto Parts Marketing Idea: Create your own Car Show

Whether you’re in the business of manufacturing auto parts, retailing parts online, or retailing parts in your local market, a car show can be an effective and affordable way to market your company. Car shows tend to draw hard-core automotive enthusiasts who are influencers on forums and social media, they can often garner media coverage…

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Auto Parts Marketing Idea: Forum Sponsorship

In the world of automotive enthusiasts, online forums are immensely popular. With their frequently niche focus and affordable advertising rates, they can be a great auto parts marketing tool. However, if you’re not up to speed on forum advertising best practices, they can also be a huge waste of money. Here’s what you need to…

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Auto Parts Marketing Idea: Dyno Testing

Does your company manufacturer performance products? Or maybe retail performance products? Either way, dyno testing is a relatively cheap and easy way to give your company a marketing boost. Consumers who are in the market for performance products are genuinely interested in seeing a dyno chart, dyno testing lends credibility to performance products, and dyno…

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