Auto Parts Advertising
Advertising Auto Parts and Accessories – Strategy and Budget Overview
Advertising is integral to ecommerce growth and success. While there are certainly companies that have managed to grow without any advertising, this is the exception rather than the rule. So, if you sell auto parts and accessories online (or you manufacture them) and you want to grow, the questions are:
Read MoreDoes Your Company Need To Hire An AdWords Management Agency? 5 Questions To Find Out
If your company has been “DIY’ing” pay-per-click platforms like AdWords, the value of hiring an agency to manage your PPC ads might not be obvious. After all, all the PPC advertising platforms talk about how easy and user-friendly they are, how cheap they can be, etc. It’s easy to think that ad management is a service you…
Read MoreHow Long Does It Take To Test Auto Parts Advertising?
Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.
Read MoreAuto Parts Pay-Per-Click Advertising – Tips and Best Practices
PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:
Read MoreIs Your Auto Parts PPC Campaign Working?
A department store owner named John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John uttered this statement sometime in the 19th century, and despite more than 100 years of innovation and technology in the advertising business, we still don’t have a great…
Read More5 Tips to Get the Most Out of Your Website Advertising
Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…
Read MoreParts Marketing Idea – Cross Promote With A Related Business
Here’s a simple question that can open a hundred doors: What parts and accessories are your customers buying in addition to your products? If you sell vehicle alarm systems, for example, odds are good that your customers have probably already purchased (or plan to purchase) upgrades like fancy wheels, high tech audio systems, engine tuners,…
Read MoreParts Marketing Idea – Launch A Retargeting Campaign
The practice of retargeting is commonly used in online marketing to: “Rescue” customers who abandoned the checkout process, bringing them back to the site Remind customers your company exists and has the products they’re looking for Strategically upsell or cross market related products Encourage website visitors to like/follow the company on social media, request content,…
Read MoreIs it Authentic or Does It Hurt The Brand?
A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick” to be taken seriously. Consumers see the ad or the content, they judge it to be lacking authenticity, and then they reject it. Marketing fail.…
Read MoreNational Auto Parts Advertising Costs by Medium – A Quick Overview
Thinking about a national ad campaign for your auto parts brand or website? Here’s some pricing info for a handful of common advertising mediums that parts manufacturers and major retailers like to use. The rates can range dramatically from one opportunity to the next, so obviously the numbers will include a wide range of values.…
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