Posts Tagged ‘site performance’
When It Comes To Selling Parts Online, Site Speed Is Crucial
Racers love the expression “speed is life.” It’s a mantra – a simple phrase that reminds every driver that going faster is the key to success. And as it turns out, speed is life in both racing and ecommerce. A volume of data from well known marketing nerds like Neil Patel, website service providers like Cloudflare,…
Read MoreWebsite Security Basics for Automotive Ecommerce
If you’re a business owner or manager who is concerned about website security and you’re not sure where to start, here are some website security basics for you.
Read MoreWhat Are Traffic Sources? Google Analytics For Beginners
Previously, we talked about the differences between Google Analytics users, sessions, and pageviews. Now, we’d like to discuss how you can use Google Analytics to determine your website’s traffic sources. Of all the data stored in Google Analytics, traffic source data is perhaps the most valueable.
Read MoreIs Your Email Marketing Working? Baseline Metrics Auto Parts Etailers Should Know
Wondering how your email marketing effort compares to the rest of the auto parts and accessories industry? See how you stack up to the industry averages. First, What Are The Important Email Metrics? The important email metrics are: Open rate – The percentage of people who open an email campaign. Email click-through-rate (CTR) – The…
Read MoreWhat is HTTPS, and Why Does My Ecommerce Website Need It?
When it comes to ecommerce, security is paramount. To ensure security, most websites use something called SSL encryption to protect any data passed between a website and a shopper (and vice versa). However, SSL encryption requires a secure form of communication between a website and a customer, and that secure form of communication is known…
Read MoreGetting Started: What To Do Before You Launch Your Parts Site
You’ve decided to sell auto parts online, and step one is to build a website, right? We don’t think so. We think building a website is at least step three, and probably further down your list. There are a few things to figure out before launching a parts site, like choosing a parts niche, deciding…
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