Posts Tagged ‘shipping’
Is Free Shipping Killing Your Profits? You’re Not Alone
Free shipping is a tremendous challenge for ecommerce retailers, particularly in auto parts. Consumers expect shipping to be free when ordering online, and will often leave a website that doesn’t offer it. But shipping costs are substantial, particularly for auto parts and accessories (which tend to be heavy and/or bulky). It’s a catch-22: Offer free…
Read MoreTop 5 Things to Negotiate With Shipping Carriers
Did you know that you can negotiate with shipping companies over service fees and charges? Now you do, and that probably already has you excited. After all, shipping is a huge expense for part retailers, and also a great place to squeeze out some additional margin. While this is not a complete list of price…
Read MoreParts Marketing Idea – Offer Free Shipping
As a retailer or manufacturer who sells car parts, free shipping can be a good way to pull in more business. While free shipping eats into margins, it often increases a consumer’s willingness to spend. Revenue – and the number of transactions you complete – can often increase. More transactions and more revenue generally lead to more…
Read MoreParts Marketing Idea – Toss Some Freebies And Flyers In The Box
There’s an old truism in business: “your best customers are the people who have already bought from you.” Hence, one of the smartest things any business can do is “upsell” their existing customers, encouraging them to buy more parts whenever you have their attention. And one of the best times to get your customer’s attention…
Read MoreAuto Parts Ecommerce Shipping Policies – Best Practices
In this installment of our ongoing Auto Parts Ecommerce Marketing Fundamentals series, we’re going to look at shipping from a consumer’s perspective. While it might sound boring to talk about “shipping policies,” shipping costs are a primary concern for consumers who shop online.
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