Auto Parts Marketing On Facebook And Instagram – A 10,000-Foot View

big picture on auto parts facebook instagram marketing

Facebook and Instagram are important marketing tools for the part and accessory industry. It’s where many enthusiasts discover new products and new brands a lot of enthusiasts learn about vehicle upgrades consumers form opinions about quality and value In this blog post, we’re going to look at the marketing tactics and techniques that many aftermarket…

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Marketing Your Site On Forums And Fan Pages

marketing your site on forums and fan pages

The old-fashioned online forum is (surprisingly) popular with the automotive enthusiast community, even today. There are hundreds of automotive forums (big and small) devoted to specific vehicles, brands, or activities. There are also Facebook fan pages and groups devoted to specific models or vehicle interests. Below are some details about online communities that – when…

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The How And Why Of Social Media Marketing In Auto Parts Ecommerce

When a car breaks, people who want to buy the parts they need online don’t go to Facebook or Twitter to order a replacement. Instead, they go to Google (or Bing) and search. So, if you’re an online parts retailer, the best place to acquire new customers is from a search engine. Likewise, if you’re…

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Auto Parts Marketing Idea – Sponsor A Facebook Contest

marketing idea sponsor a facebook contest

Facebook contests are simple, affordable, and incredibly easy to manage when you use the right tool. Here’s a quick rundown that will guide you through managing a Facebook contest, along with some advice on “closing the loop” and making sure you maximize your dollars.

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Auto Parts Pay-Per-Click Advertising – Tips and Best Practices

Auto Parts PPC Tips

PPC advertising is arguably the best way to spend your auto parts (and accessories) advertising dollar. Pay-per-click is easy to track, easy to optimize for efficiency, and easy to budget for. At Spork, we help everyone in the auto parts and accessories industry manage pay-per-click advertising:

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