One Way Inflation Is Impacting Auto Parts Sales – Reduced Brand Preference

For years, we at Spork have seen firsthand that auto parts and accessories consumers have strong brand preferences: For replacement and maintenance parts, consumers are typically drawn towards OEM and/or premium brand names over concerns about quality and reliability For accessories, consumers are drawn toward brands with clear identities and values, as accessorizing a vehicle…

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Eliminate Returns To Maximize Profits – Best Practices

When we talk about parts and accessories ecommerce, we’re usually focused on increasing sales to grow profits. But there’s another easy way for most parts and accessories retailers to increase profits: eliminate product returns. Product returns are extraordinarily expensive. Optoro – a “returns solution provider for retailers and brands” – says that the average return…

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Bad Business Reviews Are No Good. Here’s How You Fix It.

How to fix bad reviews

If you’ve been in business for more than a minute, you know what it’s like to receive a bad review from a customer. Maybe the review is left on Google, maybe Yelp, maybe Facebook. Wherever it is left, it never feels good. Best case, a bad review is undeserved. Worst case, it isn’t. Bad reviews…

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Quick Auto Parts Ecommerce Tip – Contact Customer and Verify Fitment

matching puzzle pieces -exact fitment

No one – not manufacturers, not distributors, not retailers, and definitely not consumers – likes dealing with a part or accessory return. Returns are a hassle, and even if you charge a restocking fee, returns are typically a net loss. So, to maximize profits and minimize hassles for you, your supplier(s), and your customers, it’s…

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3 Brilliant eCommerce Packaging Practices That Will Wow Your Customers

There’s a popular saying that goes like this: “You never get a second chance to make a first impression.” In e-commerce, first impressions mean everything. In fact, they’re powerful enough to make or break your business. Your customers expect a great first impression when they visit your website – a modern and user-friendly website is…

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Common Email Problems In Ecommerce – And How To Solve Them

Email Problems

Email issues are a common problem for online retailers. More times than we can count, clients have asked us for help with email deliverability issues (people not getting emails), email reliability issues (email doesn’t always work), email storage problems (not enough storage), email organization, etc. Whether you have an ecommerce website or not, the following…

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Using Email and Social Media to Build Customer Loyalty

Email social loyalty

Your best customer is one that you’ve already done business with. Your previous customers: Trust you enough to buy from your company (they’ve done it before) Know how to use your site, what to expect, etc. If you’ve done all the right things, your previous customers like your company Studies have shown that repeat customers…

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