How to test your auto parts ads

Trying out new advertising opportunities is always a good idea – you never know what works until you give it a shot. The question is, how long does it take to determine if advertising works or if it’s a waste of money? To answer this question, you’ll need to do two things.

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PPC advertising

A department store owner named John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John uttered this statement sometime in the 19th century, and despite more than 100 years of innovation and technology in the advertising business, we still don’t have a great…

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Email social loyalty

Your best customer is one that you’ve already done business with. Your previous customers: Trust you enough to buy from your company (they’ve done it before) Know how to use your site, what to expect, etc. If you’ve done all the right things, your previous customers like your company Studies have shown that repeat customers…

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Spork banner 5 ad tips

Advertising is brutally simple, at least in concept: Come up with a message Blast that message on a particular ad medium Measure the results Refine and repeat The trouble is, most advertisers struggle with steps 1, 3, and 4. Coming up with a message requires research and testing. Measuring results requires analysis. Refinement requires all…

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Digital ad lose shorts

Opportunities to buy digital advertising are endless. There’s an army of ad salespeople pushing various options, talking about how “limited” or “exclusive” their opportunity is, how lucky you are that they have a slot open, etc. These salespeople will push banners in online magazines, forum sponsorships, upgrades for premium listings, packages that combine online and…

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Cross promote

Here’s a simple question that can open a hundred doors: What parts and accessories are your customers buying in addition to your products? If you sell vehicle alarm systems, for example, odds are good that your customers have probably already purchased (or plan to purchase) upgrades like fancy wheels, high tech audio systems, engine tuners,…

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Chevy technology and stuff tweet

A lot of marketing and advertising efforts struggle to be authentic, which is to say that a lot of advertising and marketing seems fake, blatantly self promotional, and/or too “slick” to be taken seriously. Consumers see the ad or the content, they judge it to be lacking authenticity, and then they reject it. Marketing fail.…

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