SEO
The Key To SEO Isn’t Technical Perfection – It’s Content
As an auto parts marketing firm that specializes in search engine optimization, we’re always following news about the search engines. From technical analysis of various patents and case studies, to more general news about algorithm updates, we’ve always got our ears on the rail. This technical information is interesting, and it’s often helpful to know this…
Read MoreHow Hard Is It To Rank For X? 30 Second SEO Competition Check
Wondering what it’s going to take to rank #1 on Google for “auto parts” or “Toyota Tacoma rock rails” or any other term? Short answer: It’s depends on your site, your competitor’s sites, how Google interprets the intent of the searcher, etc. But there are some quick and dirty ways to estimate difficulty, which we’re…
Read MoreGoogle’s Advice On Hiring An SEO Consultant
Advice from Google and Spork Marketing on finding and hiring the best search engine optimization consultant, with a list of what you should watch out for.
Read MoreThe 2 Types Of Auto Parts SEO Myths
As an online marketing agency, search engine optimization (SEO) is one of our core skills. We wouldn’t be successful if we didn’t understand how search engines work, and what it takes to reach the top of Google (and Bing) rankings. But this isn’t to say that we know everything there is to know about SEO. The…
Read MoreThe First Thing People Do When They Want (Or Need) A Part
Here’s a question that everyone reading this post ought to have an answer for: What’s the FIRST thing consumers do when they need (or want) to buy a part or accessory? The answer might surprise you.
Read MoreSEO and YouTube – Link Building On The Web’s 2nd Biggest Search Engine
According to various sources, YouTube is the 2nd biggest search engine on the Internet with more than 3 billion searches per month. Obviously, there’s a big opportunity in placing and optimizing videos for YouTube. That’s a lot of search traffic, and ranking a video for a popular search is sure to drive revenue. However, YouTube…
Read MoreSeven Ways To Reduce Bounce Rates and Improve Search Engine Rankings
Online marketing is full of misconceptions. One of the biggest is that search engines are designed to rank websites by looking at backlinks, title tags, etc. This is false.
Read MoreLink Exchange – When Is It A Good Idea?
When Google first started to get big, the earliest search engine optimizers learned that exchanging links was a great way to “game” the search results. The concept worked like this: You link your site to my site I’ll reciprocate, and then Google will see that both our sites have new links Google will rank our sites higher…
Read MoreThe Hidden Costs of Auto Parts Website Templates
When you’re finally ready to take the leap into selling parts online, it can be extremely tempting to purchase a website template. They’re cheap, you don’t have to know how to code, and you don’t have to hire a website designer. But website templates are one of those things that are simply too good to…
Read MoreEcommerce SEO is Really Just Marketing – Great slideshare Presentation
When I started working in online marketing in 2006, most SEO practices – like directory submission, link exchanges, blog commenting – were “tricks.” They weren’t about establishing expertise, building trust, connecting with potential customers, etc. They were all about rankings. When these tricks began to lose their effectiveness in 2008, a lot of people said “SEO…
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