Content
Parts Ecommerce Blogging Best Practices, From Design To Content to Promotion
Posting and sharing content on a regular basis is one of the cornerstones of online marketing – it’s hard to be successful without it. For most companies, this regularly published content “lives” on a blog. Blogs offer a lot of benefits: Blog posts can help sell products by explaining features, offering installation advice, etc. Blog…
Read MoreCheap Video Production Tools
Professional video production can chew up a lot of resources. A professional camera operator works for $500+ a day. A professional video editor can charge more than $100 an hour. Actors will want anywhere from hundreds to thousands of dollars to appear in a video, and a producer to quarterback the whole operation can cost…
Read MoreOnline Video and Website Engagement
Website engagement is critical in ecommerce, particularly on key landing pages like the homepage, important category pages, and popular products. We say engagement is critical because: There’s a nearly direct correlation between landing page engagement and conversion rates. If you can make your landing pages more engaging, your conversion rates are going to go up.…
Read MoreWhat’s The Value Of An Online Video? Metrics and ROI
One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big investments in online video. But what’s the ROI of these videos? Are these videos a good use of resources? Do they generate sales? In this article,…
Read MoreDo Not Hire An Automotive Content Writer Until You Read This
NOTE: We know our headline is over the top. But stick with us – we might be able to save you some time and money. Let’s talk about why companies hire automotive content writers: They’re engaged in content marketing in-house, and they need a writer who knows about cars They want to start blogging but don’t have…
Read MoreHow To Write 1000’s of Product Descriptions
Here’s an old joke: How do you write 1,000 unique product descriptions? One description at a time. Or maybe you prefer this one instead?
Read MoreHow To Keep Your Ecommerce Blog From Being Terrible
A terrible ecommerce website blog isn’t always easy to spot. This is because terrible blogs often have a positive impact on a website: A terrible blog will still bring traffic to a website via search engines A terrible blog makes a site look active and maintained, which boosts consumer trust A terrible blog will offer…
Read MoreThe Power Of Controversial Content – And The Risks
We’ve all heard the popular adage “any press is good press.” With caveats, the adage is mostly true. While good press is best, any press (even “bad” press) can be beneficial. Which brings us to controversial content.
Read More13 Things The Best Auto Parts Website Designs Have In Common
While there’s a lot more that goes into ecommerce parts website success than design, there are some general design concepts that most effective sites share. Here are 13 key elements that we feel the best auto parts ecommerce sites have in common.
Read MoreAuto Part And Accessory Content Marketing – The Basics
“Content” is any web-based tool, resource, or information that the public will find useful, informative, or entertaining. “Content marketing” is just what it sounds like – using the content the public loves to market your business. In the 1990s, before the Internet took off, the most common form of “content marketing” was a phone book.
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