CONCEPT TO BRAND IN 6 MONTHS
A parts distributor sees an opportunity to launch an all-new consumer brand, but needs help developing a brand identity and B2C website.
Looking to automotive forums and popular search terms, a brand name is determined. A logo and brand identity are created, and then all essential collateral is developed.
A website is developed to both promote the new brand to potential wholesale buyers and sell product directly to consumers. We took photos of every product, mapped fitment data for the entire line, created product descriptions, cross-fit part numbers, and more.
In less than six months, an idea for a new auto part brand was turned into a fully functional B2C and B2B business. While more hard work remains, the brand is off the ground.