Goal: Develop and launch an all-new brand

A parts distributor sees an opportunity to launch an all-new consumer brand, but needs help developing a brand identity and B2C website.

Action: Create brand and collateral

Looking to automotive forums and popular search terms, a brand name is determined. A logo and brand identity are created, and then all essential collateral is developed.

Action: Develop a new B2C and B2B website

A website is developed to both promote the new brand to potential wholesale buyers and sell product directly to consumers. We took photos of every product, mapped fitment data for the entire line, created product descriptions, cross-fit part numbers, and more.

Result: A new business is born

In less than six months, an idea for a new auto part brand was turned into a fully functional B2C and B2B business. While more hard work remains, the brand is off the ground.