Forgive us for stating the obvious, but an ecommerce auto parts website has one purpose: To sell parts. The trouble is, a lot of designs and ecommerce systems have features and aspects that inhibit sales. In this article, we’re going to dive into three of the biggest issues many auto parts ecommerce websites face. Generally…

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No app parts retailers

Mobile apps can be a great marketing tool for specific situations, but generally speaking they’re a bad idea for most auto part retailers. Here’s why: It’s very difficult to get customers to install them They’re expensive to develop and maintain, which makes ROI a challenge Let us explain.

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Navigation 101

Making the navigation on your website easy to use seems like a no-brainer – you link to the “stuff” you want your users to find in the main menu, then you just assume your users will find it and everything will go to plan. Unfortunately, website navigation is actually quite difficult. Helping your customers find…

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Product pages tips

A product page is a landing page, and a good landing page is one that “gets the sale.” In order to maximize sales revenue, it’s a good idea to review the content and structure of your product pages, with an eye towards addressing the concerns and objections of potential buyers. While there are a lot…

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Platform collage

Let’s state the obvious: If you’re going to sell auto parts and accessories online, you need an ecommerce website. The question is, should you: Build your own ecommerce site off a platform like Magento or WooCommerce, OR Pay for a hosted ecommerce solution (like Web Shop Manager, BigCommerce, or Shopify)? While there’s no cut and…

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