When it comes to building an auto parts ecommerce website, there are quite a few platform options to choose from. We maintain a list of different platforms here, but you can basically divide all auto the platforms into three categories: Platforms purpose built for OEM parts and accessories Platforms purpose built for aftermarket parts and…

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Many auto part and accessory etailers – including a few Spork Marketing clients – use WooCommerce to power their online store. A popular ecommerce plugin for WordPress, WooCommerce is one of the most popular and fastest growing ecommerce platforms in use. While we don’t recommend WooCommerce for all applications, we do find that WooCommerce is…

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An auto parts ecommerce client recently asked us this question: When I make a website live, we add the site and site map to the Google Search Console, but I’m finding that not all of the pages are getting indexed as quickly as I thought they would. Do you have any insight into how and…

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Over the years, we’ve written a bit about website design and redesign. It’s a big topic that comes up over and over again, and one that business owners shouldn’t consider lightly. Website design is an investment, but when it’s done right, you can make money on that investment. Here we bring you some of the…

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When it comes to ecommerce, security is paramount. To ensure security, most websites use something called SSL encryption to protect any data passed between a website and a shopper (and vice versa). However, SSL encryption requires a secure form of communication between a website and a customer, and that secure form of communication is known…

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When the average person goes to buy a brand new car, they usually don’t stop by the tire shop first. There’s not much sense in buying tires for a car you don’t have, and besides, don’t most new cars come with tires? Yet for some inexplicable reason, people often work with a search engine marketing…

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