Posts Tagged ‘videos’
How To Track Part Sales Back To An Online Video
A wise man once said something akin to “I know I’m wasting half my advertising budget, I just don’t know which half.” If you’re an auto parts manufacturer or retailer who’s invested in online video, you can probably relate to this complaint. For most companies investing in online video: You know people are watching your…
Read MoreAuto Parts Ecommerce in 2017 – What Can We Expect?
Since it’s the beginning of a new year, we’d like to share some of the items that we’re paying attention to as far as auto parts ecommerce is concerned. Specifically, these are areas where we expect to see some meaningful changes.
Read MoreWhat’s The Value Of An Online Video? Metrics and ROI
One of our favorite expressions at Spork is “you can’t manage what you can’t measure.” A lot of manufacturers and retailers in the auto parts and accessories industry have made big investments in online video. But what’s the ROI of these videos? Are these videos a good use of resources? Do they generate sales? In this article,…
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