Posts Tagged ‘videos’
New Product Launch Marketing Guide Part 3 – Essential Content
We’ve learned a lot about launching new parts and accessories over the 17 or so years we’ve been in business, so we’ve put together a multi-part guide as a reference. This is the third article in our series, and it’s focused on pulling together essential new product content.
Read MorePromotional Video Sample – NAPA Mechanical Water Pump
Spork Marketing offers video production services. Many of our clients ship us parts and we put something together (similar to what we did here) that showcases the part. Our office includes a drive-in studio, so we can also do install videos or simply show what a part looks like installed. To help illustrate our capabilities,…
Read MoreShould You Use AI Writing Tools In Parts Marketing? 3-Minute Video Guide.
In this three-minute video guide from Spork Marketing, Jason Lancaster talks about AI writing tools and whether or not you should use them to write content for your auto parts ecommerce business. In the video he covers: The video is only three minutes long. Take a look! If You Don’t Want To Watch, Here’s The…
Read MoreWe Have A New Studio Because Videos and Photos Are The Future
For the better part of two decades, you could boil all online marketing tips, advice, and best practices down to one mantra: Content is king. And as tired as this mantra is, it’s still absolutely correct in 2020. Content is the heart of the online experience. “Content is king,” now and forever. Content is the…
Read MoreLow Production Quality Internet Video Can Be OK
You know that old expression “you get what you pay for?” Turns out, when we’re talking about Internet video, that’s not always the case. There’s an awful lot of emphasis on video production quality in the marketing world, and when you call your local video production company you may find out that shooting a relatively…
Read MoreHow Much Is A Single Video View Really Worth?
Before investing in video production – which can range in price from a few hundred dollars to tens of thousands – it’s a good idea to understand the value a video can provide. In this article, we’re going to talk about the value of video views on both an objective and subjective basis. If you’re…
Read MoreParts Marketing Idea – Produce Installation Videos
YouTube is incredibly popular with auto parts buyers, and the reason is simple: YouTube is the best place to find videos explaining how to complete repairs, add accessories, and even check out product reviews. Therefore, if you want to sell more parts, you want to create installation videos.
Read MoreVideo SEO Basics Part 2
In Video SEO Basics Part One, we talked about the SEO benefits of adding a video to a page, where to host a video, where to share it, and how to optimize the video when it’s placed on your website. In part two, we’ll talk about the basics of optimizing a video you upload to…
Read MoreVideo SEO Basics Part 1
Wondering how you can maximize the SEO value of a video you’ve created? If so, this article is for you. We’ll discuss: Why video can boost your site’s rankings Where you should host your videos online Where you should share videos to maximize their SEO value How to optimize your site for your video to…
Read MoreCheap Video Production Tools
Professional video production can chew up a lot of resources. A professional camera operator works for $500+ a day. A professional video editor can charge more than $100 an hour. Actors will want anywhere from hundreds to thousands of dollars to appear in a video, and a producer to quarterback the whole operation can cost…
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